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Актуальные вопросы
Oracle Measurement
Moat by Oracle is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.
Get a live demo of the Moat measurement suite.
Moat features
The Moat by Oracle suite delivers solutions that are critical to measuring ad effectiveness: verification and attention, reach, and frequency as well as real-time lift measurement.
Verification and attention measurement
Moat Analytics features pre- and post-bid solutions for brand safety, invalid traffic avoidance, and viewability. Advanced attention metrics reveal how consumers are engaging with your ads across channels and devices.
Real-time lift measurement
Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.
Deduplicated reach and frequency for TV and digital
Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.
Transforming Etisalat's digital performance
Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.
Moat by Oracle key benefits
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Launch smarter campaigns that drive business outcomes
Moat provides brands and agencies with a full suite of measurement solutions designed to maximize ad budgets and drive advertising efficiency.
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Maximize programmatic and direct inventory
Moat helps publishers drive more direct revenue from every impression by promoting the value of audiences and digital properties.
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Build stronger platform relationships
Moat helps platforms establish credibility with advertisers and partners through independent measurement.
How Pandora uses lift measurement to drive campaign ROI for their advertisers
Oracle AdvertisingLearn how Pandora goes beyond standard baseline metrics to drive campaign ROI and deliver their advertisers true digital impact.
Read the complete postFeatured blogs
- November 23, 2020 How TVision is transforming TV measurement, and what it means for advertisers
- November 19, 2020 The challenges with current lift measurement and how to fix them
- October 29, 2020 How viewability and attention differ across digital and TV
- September 30, 2020 Moat Reach adds in-depth attention metrics with TVision Panel
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На наших цифровых мероприятиях, вы сможете овладеть основными приемами достижения максимальной рентабельности инвестиций в кампанию. Получите информацию по самым актуальным на сегодняшний день темам, таким как обнаружение недействительного трафика, безопасность бренда, анализ уровня внимания и многим другим.
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