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Актуальные вопросы

Oracle Measurement

Moat by Oracle is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.

Get a live demo of the Moat measurement suite.

Moat features

The Moat by Oracle suite delivers solutions that are critical to measuring ad effectiveness: verification and attention, reach, and frequency as well as real-time lift measurement.

Verification and attention measurement

Moat Analytics features pre- and post-bid solutions for brand safety, invalid traffic avoidance, and viewability. Advanced attention metrics reveal how consumers are engaging with your ads across channels and devices.

Real-time lift measurement

Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.

Deduplicated reach and frequency for TV and digital

Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.

Etisalat

Transforming Etisalat's digital performance

Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.

Moat by Oracle key benefits

  • Launch smarter campaigns that drive business outcomes

    Moat provides brands and agencies with a full suite of measurement solutions designed to maximize ad budgets and drive advertising efficiency.

    Measure the effectiveness of your campaigns

  • Maximize programmatic and direct inventory

    Moat helps publishers drive more direct revenue from every impression by promoting the value of audiences and digital properties.

    Demonstrate the value of your audiences

  • Build stronger platform relationships

    Moat helps platforms establish credibility with advertisers and partners through independent measurement.

    Show the power of your network

How Pandora uses lift measurement to drive campaign ROI for their advertisers

Oracle Advertising

Learn how Pandora goes beyond standard baseline metrics to drive campaign ROI and deliver their advertisers true digital impact.

Read the complete post

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