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Актуальные вопросы

Oracle Moat Measurement

Oracle Moat is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.

Improve measurement across linear and connected TV Improve measurement across linear and connected TV

Get a complete, cross-channel picture of CTV, linear TV, and digital video ad performance to optimize your advertising campaigns.

Improve brand safety with Oracle Advertising and GDI Improve brand safety with Oracle Advertising and GDI

Prevent ad placement on disinformation sites with Oracle Advertising and the Global Disinformation Index (GDI)—our first-to-market partnership.

In-game measurement for 3D advertisements In-game measurement for 3D advertisements

Measure general invalid traffic (GIVT) for in-game environments, including in-game 3D advertising across PCs, consoles, mobile, web, and virtual reality (VR).

Explore Oracle Moat Measurement

Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.

Verification and attention measurement

Moat Analytics features pre- and post-bid solutions for brand safety, invalid traffic avoidance, and viewability. Advanced attention metrics reveal how consumers are engaging with your ads across channels and devices.

Real-time lift measurement

Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.

Deduplicated reach and frequency for TV and digital

Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.

Etisalat

Transforming Etisalat's digital performance

Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.

Featured benefits—Oracle Moat Measurement

Launch smarter campaigns that deliver intended outcomes

Optimize campaign results, maximize campaign budgets, and reduce the risk to brand reputation with a full suite of brand safety and measurement solutions.

Maximize the value of your programmatic and direct inventory

Publishers can discover and optimize the value of their audiences and inventory. Our suite of measurement solutions helps you tell better stories about the effectiveness of your inventory and audiences. Differentiate your offering and maximize the value of your media.

Build the credibility of your platform

Platforms can easily establish trust and credibility with advertisers and partners by verifying the value of their solutions with Oracle Moat’s independent measurement solutions.

Go beyond verification and measure what matters

Verify impression delivery in valid, viewable, and brand-safe environments. But don’t stop there. Better understand advertising effectiveness across all channels, measure reach and frequency, and use campaign analytics to see what drove offline lift. You’ll get the full story with Oracle Moat Measurement.

August 4, 2021

Oracle collaborates with the Global Disinformation Index to help safeguard ad spend

Derek Wise, Chief Product Officer, Oracle Data Cloud

The proliferation of disinformation online has forced the adtech industry to rethink its approach to brand safety. To prevent ad placements on disinformation sites, you need a proactive, always-on brand safety approach that helps identify suitable environments while avoiding brand-damaging ones. We are proud to announce a collaboration with the Global Disinformation Index (GDI), an independent nonprofit that provides trusted, nonpartisan ratings to assess a site’s disinformation risk, to help you safeguard ad spend and protect brands from inadvertently supporting disinformation sites.

Read the complete post

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