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Oracle Moat Measurement

Oracle Moat is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.

Get a live demo of the Moat measurement suite.

Explore Oracle Moat Measurement

Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.

Real-time lift measurement

Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.

Deduplicated reach and frequency for TV and digital

Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.

Etisalat

Transforming Etisalat's digital performance

Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.

Featured benefits—Oracle Moat Measurement

Launch smarter campaigns that deliver intended outcomes

Optimize campaign results, maximize campaign budgets, and reduce the risk to brand reputation with a full suite of brand safety and measurement solutions.

Maximize the value of your programmatic and direct inventory

Publishers can discover and optimize the value of their audiences and inventory. Our suite of measurement solutions helps you tell better stories about the effectiveness of your inventory and audiences. Differentiate your offering and maximize the value of your media.

Build the credibility of your platform

Platforms can easily establish trust and credibility with advertisers and partners by verifying the value of their solutions with Oracle Moat’s independent measurement solutions.

Go beyond verification and measure what matters

Verify impression delivery in valid, viewable, and brand-safe environments. But don’t stop there. Better understand advertising effectiveness across all channels, measure reach and frequency, and use campaign analytics to see what drove offline lift. You’ll get the full story with Oracle Moat Measurement.

May 11, 2021

2 innovations to put you in the driver’s seat for the future of advertising

Derek Wise, Chief Product Officer, Oracle Data Cloud

The last 12 to 18 months have definitely been a wild ride for digital advertising. And 2021 looks to continue at a similar pace, with fundamental changes to ad targeting coupled with seismic shifts to consumer shopping, viewing, and media habits. With that in mind, we recently announced two innovations at our recent Advertising and CX Innovation Summit to help you build stronger customer connections and better engage with gaming audiences.

Read the complete post

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