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Актуальные вопросы

Engage fans digitally by connecting cross-channel data with Oracle Unity Customer Data Platform

Without a data strategy, turning customer information into actionable insights can feel like driving with your eyes closed. Watch this on-demand webinar to learn how the Fédération Internationale de Volleyball (FIVB) leverages behavioral intelligence to create digital content, keeping fans watching while in-person matches are paused.

Benefits of using a customer data platform (CDP)

360-degree customer profiles

Understand customer needs in real time by connecting CRM and back-office data to create unique customer profiles.

Identity stitching

Maintain accurate, actionable customer profiles by linking individual identities across devices, channels, and domains.

Real-time decisioning

Engage customers in the moment with real-time behavioral insights powered by artificial intelligence and machine learning.

Cross-channel orchestration

Deliver consistent, personalized experiences throughout the customer journey on their preferred channels.

Additional Oracle Unity CDP resources

Video

How Oracle Unity Customer Data Platform works with DMPs

Blog post

Three reasons to build behavioral intelligence with Oracle Infinity Behavioral Intelligence

Video

Hear what consumers want from their data

Video

Reconnect with B2B customers through data

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