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Актуальные вопросы

Oracle B2C Commerce

Provide amazing buying experiences to your customers anytime, anywhere they engage. CX Commerce offers unified SaaS solutions that allow you to innovate quickly; deliver seamless, personalized experiences; and drive customer engagement, sales, and loyalty across channels.

See what Oracle B2C Commerce can do for you.

Explore B2C Commerce

Easy-to-use and intuitive tools

Leverage easy-to-use and intuitive tools that minimize business user reliance on IT. Allow your team to increase the impact of your digital channel strategy with greater efficiency.

Experience management

Give non-technical teams real-time control of the site experience with visual drag-and-drop toolkits to easily design, test, and optimize, without the need for IT intervention.

Centralized control

Robust, intuitive, cloud-based tools allow nontechnical users to manage content, search and SEO, products and SKUs, pricing and promotions, inventory and catalog management, personalization, and more from a single interface.

Native A/B testing

Experiment easily to identify the effectiveness of key variables across your site. CX Commerce provides deeper testing of elements, such as layouts, checkout flows, and promotions, to optimize your desired outcomes.

Flexible, rapid expansion

Expand your digital footprint and leverage existing investments and reusable components to launch new brands or product categories, enter new markets, and explore new business models.


Optimized CX with intelligence

Build personalized shopping experiences at scale, leveraging native intelligence across the commerce platform to attract, convert, and engage customers every step of the way.

Intelligent merchandising

Make discovery a compelling part of the brand experience with tools like guided navigation and AI-personalized search that help serve shoppers the most relevant results and product listings.

Intelligent personalization

Deliver highly relevant shopping experiences to every customer across segments and audiences, anonymized shopper data, and recommendation rules. Offer dynamic promotions based on items in that shopper’s cart.

Business intelligence

Gain a better understanding of your customers and identify key trends impacting business performance with real-time custom reporting, data visualizations, and interactive dashboards.


Advanced ecosystem integrations

Push the boundaries of what’s possible with Oracle CX Commerce. Connect customer and company data across all of your applications, launch new business models, and innovate quickly with new technologies and capabilities.

Unified customer engagement

Deliver best-in-class customer experiences across the lifecycle with the entire Oracle CX Suite, including marketing, sales, service, CPQ, and more for both simple or complex purchases. CX Content, a universal asset hub, provides dynamic content delivery anywhere you need it.

Support for every business model

Connect your commerce experience across channels with call center and in-store applications for omnichannel retail capabilities, recurring revenue models or B2B commerce using a single, unified storefront.

Seamless front- and back-office data

Integrate all of your omnichannel retail, including BOPIS or click and collect models to deliver a seamless experience across channels; tap into subscription models with easier self-service management.

Innovation and extensibility

Set the bar for innovative experiences with no/low-code integrations to integrate commerce into any device and customer touchpoint, such as AR/VR, voice, IoT, and more.


Deploy, adapt, and scale with modern architecture

Deploy, adapt, and scale in the cloud.

Cloud native commerce

Leverage the benefits of commerce in the cloud, including updates pushed regularly throughout the year, and eliminate the cost and burden of compliance, security, performance, and hardware.

API-first commerce

Improve flexibility and the customer experience to match the unique needs of your business. Go fully curated for faster implementation or completely headless with easy-to-use, REST APIs to integrate commerce anywhere.

Fully-featured storefront

Simplify integration and customization needs with out-of-the-box capabilities to go live faster. With native features, like guided search, A/B testing, and AI recommendations, get more of the tools that drive success.

High availability

Scale with ease and maximize uptime to never miss a customer opportunity. Operating on a unique, high-availability architecture, Oracle CX Commerce dramatically minimizes the chance of an outage.


View all customer successes

Oracle CX Commerce customer successes

Customers across many industries use Oracle CX Commerce to improve and expand their sales efforts.

ABC Fine Wine and Spirits logo
Carmen Steffens logo
Sleep Country logo
The Vermont Country Store logo
Yamaha

Yamaha Motorcycles Brazil needed a new approach. Learn what worked.

Key benefits

  • Increased agility and time-to-market

    Control the site experience with drag-and-drop tools using an open, API-first platform.

    Blog: Make retail sales smarter

  • Greater visibility with real-time intelligence and insights

    Glean real-time insights using interactive dashboards and data visualizations, and create customized KPI reports.

  • More relevant and personalized experiences

    Connect all aspects of commerce and content to engage customers across a lifetime of interactions so you can get the right value to them, at the right moment, on the right channel.

    Go from ecommerce to digital commerce

  • Efficient, low-cost growth

    Reduce costs, vendors, tools, and integrations with a fully integrated application that allows you to expand globally to new brands and business models.

    Blog: Enable business flexibility

B2C key benefits
Thought Leadership

Oracle Named a Leader in the Gartner Magic Quadrant for Digital Commerce

Shad Stalians, Senior Product Marketing Manager, Oracle

As companies accelerate their digital transformations to execute in months what they had initially planned to do over the course of a few years, there are challenges that remain top of mind. Oracle is helping companies solve these challenges by providing ecommerce solutions that enable organizations to use all their data more effectively.

Read the complete post

Featured blogs

View all

Resources

B2C Cloud Readiness

Cloud readiness

Get up to speed on the latest Oracle CX Commerce release and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.

Additional information

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Documentation library

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX Commerce. You'll find all of these resources and more in the Oracle Help Center.

B2C Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community—specifically designed to promote peer-to-peer collaboration and sharing of best practices, to enable members to keep pace with product strategy, and to provide a cloud solution feedback channel directly to Oracle development. Within this community, members benefit by leveraging the collective knowledge of Oracle Cloud customers and product experts.

Cloud learning

Develop your B2C Commerce skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

B2C Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

You may also be interested in...

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Oracle B2B Commerce

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Oracle Subscription Management

Recurring revenue model

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