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Актуальные вопросы

Oracle B2C Marketing

Simplify how campaigns are created, executed, and measured. Oracle B2C Marketing uses built-in intelligence to capture real-time customer behaviors to produce sophisticated, yet efficient B2C marketing campaigns.

Discover Oracle B2C Marketing in this product tour.

Oracle Cloud CX Virtual Summit

Personalized Marketing in the Experience Economy

Customer experience matters more than ever. Watch the Oracle Cloud CX Virtual Summit replay to see our latest innovations in marketing and learn what Oracle is doing to help you interpret customer signals and deliver experiences that ensure business longevity.

Explore Oracle B2C Marketing

Oracle Responsys Campaign Management

Create, deploy, manage, and analyze B2C marketing campaigns and programs across a range of channels—all without code, complex technical training, or reliance on other experts.

Email marketing

Easily and efficiently produce inspiring and personalized email messages simply and efficiently so that every customer is treated as an individual. Scale without sacrificing customer preferences.

Targeting and segmentation

Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.

Cross-channel experience

Make sure your brand voice remains the same across all customer touchpoints and marketing channels—email, SMS, mobile, push, web push, and social.

Testing and optimization

Improve campaign performance with easy-to-use A/B and multivariate testing. Choose the best testing methodology for your unique needs, regardless of the outcomes you wish to track.


Quickly and easily determine how campaigns, programs, and messages perform across different segments, channels, and devices.


Connect your to your technology stack. Drive engagement and loyalty across all customer touchpoints.

Oracle Maxymiser Testing and Optimization

Make data-driven decisions that improve experiences on your websites and mobile apps. Connect those customer experiences with easy-to-use tools for testing, personalization, and optimization.

Testing and targeting

Uncover what works and what converts using seamless website tools that let you run A/B testing or complex multivariate testing.

Personalization and recommendations

Use data from any source to build complete customer profiles for more precise online targeting, personalization, and recommendations.

Predictive insights

Uncover promising opportunities, drive incremental revenue, and discover customer preferences using Maxymiser Testing and Optimization’s automated insight capabilities.

Mobile app optimization

Build and deliver tests to optimize your mobile and app experiences with the help of an easy-to-use visual editor.

Oracle Infinity Behavioral Intelligence

Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to enhance the digital customer experience—at the exact right moment.


Collect multichannel behavioral data in real time. Bring your online customer data into a unified location while the visitor is still on your website.


Use digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions, no matter your level of technical expertise.


Deliver personalized customer experiences (CX) on your website and in your marketing orchestration system. Provide relevant customer recommendations or customized offers.

Testing and analytics

Conduct A/B testing and multivariate testing to determine the best personalized experiences to provide website and app visitors. View website customer behavior via heatmaps so you know what resonates and use funnel analysis to see customer journey progression.

Oracle BlueKai Data Management Platform

Use specific buyer interests and actionable information to create key target audiences, which can then be used to create personalized online, offline, and mobile marketing campaigns.

Cross-device campaigns

Define exactly who to analyze and target, so you can better visualize and plan cross-device campaigns.

ID graphs

Make disparate data actionable. Unite a variety of data sources to form unique customer profiles and personalize your marketing programs.

Media and data ecosystem

Use our proprietary integrations and published APIs to move your data across owned, partnered, and licensed technologies.

Oracle CrowdTwist Loyalty and Engagement

Increase purchase frequency and deepen customer relationships through personalized customer loyalty and reward programs.

Customer engagement

Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.

Customized program design

Build customer loyalty programs around your brand’s unique objectives and the audiences who are most loyal with a flexible SaaS platform.

Segmentation, tier levels, and personalization

Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued customer engagement and spend.

Rewards management

Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.

Reporting and analytics

Evaluate your customer loyalty programs, engagement behavior, and member spend using a self-service analytics tool.

Oracle Audience Segmentation

Simplify customer data management. Target the right customers by connecting data from multiple sources to build precise audience segments. Use powerful, prebuilt analytics to analyze audience performance, evaluate campaign objectives, and improve engagement.

Audience designer

Access the specific customer data you need without running complex SQL queries. Use drag-and-drop tools to easily activate that customer data to build audience segments and personalize each message.

Waterfall segmentation

If a list member meets multiple criteria, prioritize offers accordingly to ensure each person receives the best experience, with no conflicting offers.

Data enrichment and management

Tap into Oracle’s expansive third-party dataset and begin personalizing experiences for consumers with smaller digital footprints.

Audience analysis

Analyze audience performance to gain insights into your campaigns before launch and to discover what drives specific campaign results after you deploy.

Oracle Content Management

Connect content and deliver consistent, relevant customer experiences across all applications and marketing, sales, and customer service channels. It's personalized content delivered at scale using the power of AI.

Content and recommendations

Using smart content, assemble, curate, and create the right content to build highly personalized customer experiences.

Advanced video support

Create and manage videos that get customers’ attention and keep them engaged. Tagging, collaboration, and easy publishing make the entire video creation process simple.

Omnichannel delivery

Put content in the right place and make it available whenever and wherever customers want to interact with your brand.

Collaboration and workflow

Work within and across teams using the productivity tools each team finds most comfortable.

Flexible integrations and scalability

Create and add content from popular applications using integrations that let you augment Oracle Content Management features with smart authoring and enhanced digital asset management.

Oracle Unity Customer Data Platform

With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.

Unified customer profile

Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.

Profile enrichment

Enrich your first-party customer data with smart data. Calculate key indicators and add important attributes from second- and third-party data sources.


Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.

Customer engagement measurements

Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your cross-channel marketing campaigns.

Personalized experiences

Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience applications for faster time to value.

View more customer successes

B2C Marketing customer successes

See how Oracle B2C Marketing meets customer needs and delivers unique digital selling experiences across channels, in support of different campaigns, and across many industries.

Dymocks logo
eHarmony logo
Flybuys  logo
PETStock logo
Powtoon logo
Realtor.com logo

Realtor.com creates highly personalized, dynamic experiences to help customers find their dream home.

Key benefits

Key benefits
DECEMBER 7, 2020

Balancing Time and Effort for Personalization

Jason Rodriguez, Community and Product Evangelist, Litmus

Subject lines are one of the easiest things to customize and can boost email opens by 50 percent. But if you can personalize through content and messaging, 8 out of 10 consumers are likely to buy from you. The problem is that many B2C marketers feel like they are facing insurmountable challenges when it comes to personalizing emails.

Read the complete post

Featured blogs

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CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle B2C Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library


Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing including Oracle B2C Marketing. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Topliners for Oracle Eloqua


Blurb: Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions including Oracle B2C Marketing.

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

CX Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Marketing automation best practices

Cross-channel marketing best practices

Cross-channel marketing is the use of every channel or device to engage with customers. Done right, consumers move seamlessly across channels and you are there every step of the way, providing truly integrated experiences. To achieve superior results in cross-channel marketing, it helps to be aware of the best practices.

You may also be interested in…

Oracle B2C Commerce

Omnichannel digital experience

Oracle B2B Marketing

Personalized marketing automation

Oracle Sales

Much more than sales force automation

Oracle B2C Service

Customer service anytime, anywhere

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