Oracle Infinity Behavioral Intelligence

Unify customer behavioral data in real time

Stream your online behavioral data into one, unified location. Remove any silos around your data, apply intelligence to it, and use it to positively impact each stage of the customer journey.

Data collection

Set up your Oracle CX tag so data can flow into Infinity Behavioral Intelligence. This new tag works across various Oracle CX applications, so you can set up your site once, and then need fewer tags running to have a complete digital picture across applications.

Real-time behavioral signals

Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening in real time.

A single stream of digital behavioral data

Gain an individual-level view of each customer’s online behavior across all of their digital channels.

Determine the right actions to take

Use the new, AI- and machine-learning–enabled intelligent decision-making capabilities in Oracle Infinity Behavioral Intelligence to see what recommended actions could be taken to deliver personalized customer experiences.

Detailed analytics and suggested opportunities

Gain insight into past, current, and anticipated customer behaviors as part of their journey. Utilize flexible reporting options around all of the data related to what actions a customer took and who they are.

Predictions powered by AI and machine learning

Apply probability scores to predict the likelihood customers will reach a specific objective or conversion event. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.

Business-friendly user interface

Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.

Strategic testing and viewing of digital behavior

Launch A/B and multivariate testing with session and audience data from any marketing platform or third-party business source to determine which website and app experiences will resonate with your customers. Use heatmaps to view customer behavior on your digital properties.

Drive business results through your CX ecosystem

Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).

Setting rules for actions

Specify what steps should occur when certain trigger conditions are met.

Tailored experiences

Leverage in-session behavior to provide content personalized for each customer. Improve CX and outcomes across all channels and areas of your business.

Relevant recommendations

Configure, deploy, and inject real-time recommendations tailored for each customer based on machine learning algorithms.

Connections established

Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as webhook and SFTP connectors for integrations with third-party systems.