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Актуальные вопросы

Overview

What is marketing strategy? Marketing strategies in the age of Modern Marketing is the game plan of combining people, processes, and technology to execute successful digital campaigns that generate revenue.

Considerations for the CMO

Marketing leaders are under pressure like never before to deliver measurable and attributable results. When the CMO reports to the C-suite, numbers must lead the conversations to ROI and revenue rather than just creative pitches or brand studies. Digital marketing provides the data. Marketing Automation and campaign analytics deliver the marketing ROI reports.

For Love or Money?
Modern CMOs at leading brands don’t have to choose. They balance the priorities of fostering customer love in the marketplace with generating revenue to satisfy stakeholders and investors. They are leading the way to Modern Marketing by coordinating the right combination of people, processes, and technology. That’s how CMOs unify marketing resources and empower teams to deliver personalized customer experiences and create ideal customers across every digital channel while driving revenue performance, Marketing Effectiveness, and Marketing ROI.

How Does Modern Marketing Work?

Personalize customer experiences. Engage ideal customers. Demonstrate marketing’s value and ROI. Run campaigns to acquire and retain with loyalty and advocacy. Deliver messages across display advertising, content, email, mobile, and social on a single marketing cloud platform. That’s how Modern Marketing works.

Creating Ideal Customers
Modern Marketers at leading brands are creating ideal customers. They are personalizing every digital experience to increase engagement, advocacy, and revenue. Connect people and processes to cross-channel, content, and social marketing with Data Management. Target, engage, convert, analyze, and use marketing technology and expertise to reach business or consumer audiences.

Data-Driven Marketing
It’s simpler than it sounds. Big data is a big deal, but how do you use it? Unify your marketing data to deliver relevant content across every digital channel. Improve paid media conversions by aligning your strategy with interactions on owned and earned channels. Optimize your marketing budget by creating ideal customer personas using millions of profiles and Do it all on an enterprise-ready platform that simplifies and activates data so you can focus on what’s truly important—customer relationships.

The New Face of Modern Marketing
The new face of creative and marketing leadership is digital, powerful, and uses advanced technology to level the playing field and change the game. These Modern Marketers measure success by results and engage in meaningful relationships with partners, customers, and each other. They are creating ideal customers by personalizing every digital marketing experience to increase engagement, advocacy, and revenue.

Related resoures: CMO Corner [blog]
The CMO Corner offers practical resources for the Modern Marketing leader – including benchmark research on market trends.