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Актуальные вопросы

Oracle B2B Service

Prioritize your top accounts and provide differentiated customer service experiences while supporting the unique needs of your B2B service organization.

Discover Oracle B2B Service in this product tour.

Explore Oracle B2B Service

Digital customer self-service

Build customer relationships and enhance communication by offering a variety of self-service options along with the ability to connect directly to the right customer service agent.

Oracle Digital Assistant

Offer the instant responses your customers value with natural language, self-service experiences powered by AI-driven interfaces.

Proactive web inlays

Integrate fast, accurate service throughout your website. Offer customers the choice to chat with an agent or search your knowledgebase while browsing your website.

Live chat

Build better relationships with your customers with highly configurable and easily deployed chat rules, offering your customers the option to chat with a service agent at any time.

Video chat

Create better service engagements and provide the right information, advice, and guidance in any situation using one- or two-way video chat.


Communicate with customers across a variety of social messaging platforms and SMS text.

Engagement Engine

Dynamically deliver unsurpassed experiences using a set of rule-based controls and site definitions to identify and act upon common context clues.


Allow service agents real-time visibility to your B2B customers’ screens to quickly troubleshoot and solve issues faster.

Live Experience

Tap existing mobile and web apps to capture and analyze data across all digital interaction points. Feed agents the insights needed to provide the highest level of service.

Service Center for the contact center

Provide outstanding customer service by giving your contact center team easy access to account-specific details. Manage service requests from multiple channels and collaborate with larger account teams—all from an easy-to-use interface.

Complete service management

Deliver authentic customer service to your top accounts and efficiently manage service issues, all from an easy-to-access, browser-based interface.

Omnichannel framework

Provide high-touch, contextually-based responses at any time, on any channel, all while delivering a personalized, highly engaging service experience to everyone.

360-degree view

Stay informed on historic and planned high-value customer activities, including renewal cycles and critical issues.

Workload management

Automatically route incoming call center and helpdesk cases to the most appropriate agent to provide high-value customers with the best resolutions.

Agent knowledge

Readily provide tailored content responses for contact center agents.

Real-time insights

Differentiate your contact center operations with actionable insights sourced from a variety of prebuilt and custom reports.

Clean, complete customer data

Build a solid foundation for success with clean, consistent data. Consolidate account and contact data from multiple sources, standardize addresses, and resolve duplicate record issues.

High-value data

Give your sales, marketing, and service teams the data to easily manage accounts, run effective campaigns, and identify up- and cross-sell opportunities.

Data enrichment

Fill gaps and update customer profile data with AI-sourced, second- and third-party information to provide your service and sales teams with comprehensive customer profiles.

Data-powered business

Provide real-time customer data for smarter service, allowing your service teams to support the entire customer lifecycle in a consistent manner.

Complete B2B commerce solution

Sell more efficiently by migrating both simple and complex products and processes online. Connect financial and supply chain data to provide high-value customers with full product transparency.

Complex product and transaction support

Deliver a modern, B2C-caliber customer experience while supporting unique B2B commerce requirements, such as contract pricing, customer catalogs, approval workflows, multilevel organizations, punchout, and more.

Configuration, not coding

Provide site and experience-management control to your business users with a code-free, drag-and-drop interface.

Mission-critical integrations

Provide a connected, intelligent, and agile buying experience through integrations that continuously grow the value of your customer and company data.


Harness the flexibility of Oracle CX Commerce to take your B2B commerce experiences to new places, reach new customers, and grow revenue.

Advanced knowledge management

Make service teams more efficient and productive with an integrated set of knowledge management capabilities, including advanced natural language processing search, flexible content authoring and publishing tools, comprehensive analytics, as well as a variety of self-service and agent-facing knowledge applications.

Knowledge creation

Quickly create knowledge articles and deliver the best answers quickly with an easy-to-use authoring tool and rich media support.

Intelligent, contextual search

Go beyond a static FAQ with search that suggests contextual answers based on previous interactions or service requests. Advanced natural language processing search makes it easy to find answers through natural conversations.

Global knowledge and language management

Provide global users with a seamless customer experience, no matter their language of choice. Easily translate articles across multiple touchpoints with side-by-side translation comparisons.

Intelligent Advisor—advice and decision automation

Tailor your support and advice throughout the customer service experience. Provide a new level of automated, personalized advice, with detailed analytics for full understanding and transparency.

Self-service advice

Provide customers with self-service capabilities for both simple and complex requests.

Advice authoring

Put the power to configure advice experiences in the hands of subject matter experts and business users.

Agent guidance

Guide agents to provide consistent and personalized advice and decisions across all channels, in any language.

Advice analytics

Improve the customer service experience and gain valuable insights with channel interviews and decision analytics.

Decision services

Reduce risk by easily integrating intelligent decision-making into your existing systems and workflows.

Decision compliance

Ensure that you remain compliant by transparently recording, providing, and explaining all advice and decisions.

Comprehensive content management

Create, curate, and deliver the right content to whatever device or platform your on-the-move B2B customers prefer.

Content and recommendations

Create the right content for the right audience using a smart-authoring platform that leverages AI and machine learning to seamlessly tag and augment content.

Advanced video support

Create and manage videos that get attention and keep customers engaged. Video tagging, collaboration, and an easy publishing process streamlines everything.

Omnichannel delivery

Put the right content in the right place and make it available whenever and wherever customers engage with your brand.

Collaboration and workflow

Work within and across teams using a variety of content creation and productivity tools connected to a centralized content hub.

Flexible integration and scalability

Create and add content through popular applications with integrations that allow you to augment Oracle CX Content features with smart authoring and digital asset management.

Oracle Unity—unified customer intelligence

Extend the function of a traditional customer data platform (CDP) to a complete customer intelligence platform. With built-in AI and machine learning, Oracle Unity helps you connect data to create a single, dynamic view of each customer and activate those profiles in real time.

Unified customer profile

Bring all customer data together, no matter where it resides, to form a unified, 360-degree customer profile. Gather and apply data signals to a customer profile in real time for the most up-to-date customer data set.

Profile enrichment

Enrich your first-party data with smart data. Calculate key indicators from your first-party data (such as propensity to churn and customer lifetime value) and add attributes from second- and third-party data sources so you understand your customers at a deeper level.


Discover customers’ behaviors and better understand their intent in order to provide better up- and cross-sell opportunities.

Customer analytics

Use AI and machine learning to model, predict, and recommend the optimal customer experience, measure customer engagement, and improve customer lifetime value.

Personalized experiences

Use actionable intelligence to build the best experience for your B2B customers and maintain context across their entire CX journey. Integrate Oracle Unity across all CX applications for faster time to value.

SGS logo

Oracle B2B Service customer successes

This testing, inspection, and certification company is reducing consumer risk and improving customer productivity with the help of Oracle Cloud CX applications.

Key benefits

  • Offer consistent service across teams

    Connect sales and service interactions seamlessly across the entire customer journey, allowing all customer-facing teams to better serve high-value accounts.

    Offer consistent, connected customer service

  • Strengthen and retain high-value relationships

    Build key customer relationships by offering superior customer service with a variety of options—self-service through digital technologies or agent-assisted service on the channel of choice.

    Provide intelligent service to high-value accounts (PDF)

  • Exceed customer expectations

    Effectively manage critical dates and contractual obligations with milestone, entitlement, and service level agreement (SLA) tracking to exceed your customers’ expectations.

    Blog: Deliver superior B2B service experiences

  • Maximize service visibility

    Create role-appropriate visibility for user interfaces and reporting, ensuring that you develop and nurture the right account relationships.

Key benefits


Oracle Sales & Service Standard edition

A complete sales and service solution that offers you sales forecasting, lead management, a mobile assistant, the ability to create service requests, and more!

Ideal for:
  • Enterprise Sales Teams
  • Incentive Compensation Management
  • Customer Data Management
  • Dedicated B2B Account Teams

Oracle Sales & Service Enterprise edition

Take sales and service to the next level with pre-built connections to sales planning, customer service, CPQ, Marketing, and more. Include channel partners with a full-featured Sales solution as well.

Ideal for:
  • Enterprise sales teams
  • Channel sales programs
  • Connected Sales & Marketing
  • Enterprise B2B Customer Service

Oracle Sales & Service Premium edition

Access advanced features and tailor the Sales and Service experience with data models, user experiences, and process flows designed specifically for your industry.

Ideal for:
  • Enterprise Sales Teams
  • Enterprise B2B Customer Service
  • Industry-specific use cases

For additional pricing information, contact us. Minimum of 10 users.


AI and Oracle CX Cloud—The Power Behind Informed and Productive Human Interactions

Michael Basch, SVP, CX Sales, Oracle

Customer experience isn’t just an issue for B2C brands. B2B customers have the same high expectations. This transformation in how your customers interact with your brand requires you to reimagine everything, from marketing and sales strategies to service and revenue models.

Read the complete post

Featured blogs

View all


Cloud readiness

B2B Service release readiness

See what’s new in Oracle Sales and B2B Service. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.


B2B Service documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle B2B Service. You'll find all of these resources and more in the Oracle Help Center.

Customer Community

Cloud Customer Connect

Cloud Customer Connect, Oracle's premier online cloud community, is specifically designed to promote peer-to-peer collaboration and the sharing of best practices. Members can keep pace with product strategy and provide a cloud solution feedback channel directly to Oracle development. Community members benefit by leveraging the collective knowledge of Oracle Cloud customers and product experts.

Cloud learning

Develop your CX B2B Service skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Support and services

Cloud Marketplace

Extend your service ecosystem and power innovation with partner applications and services available through Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, ecommerce, and more.

Additional solutions you may be interested in...

Oracle Field Service

Optimize field service management

Oracle B2C Service

Customer service anytime, anywhere

Oracle CX Sales

Sales force automation

Oracle Service Logistics Cloud

Connect customer service and supply chain

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