Brazilian company Easynvest pioneered consumer home stock trading in the 1990s, and later became an early adopter of mobile trading. The company needed to learn more about its customers, and to offer products to better meet their needs. Additionally, it wanted a more reliable marketing platform because its previous software suffered outages.
Why Easynvest Chose Oracle
The trading company looked for a platform that would make the most of data collected about customer behavior. Easynvest selected Oracle BlueKai Data Management Platform, which would help the company find new customers.