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Marketers Embrace New Technologies

In the era of automated, targeted, personalised CX, CMOs, in cooperation with IT, can futureproof their brand by tackling data ethics and security.

Data-Driven CX


Protect Your Brand

Discover how CMOs can team up with IT to protect both data and brand.


Ensure Data Accuracy

Marketing leaders need a consistent data strategy that will enable insights instantly, anyplace, anytime.


Enforce AI Technology

Find out how AI can have a massive impact on personalised, cross-channel marketing.


Data for Success

Find out how transparency and the ethical usage of customer data is central to marketing success.

Renewing Trust in Your Data Strategy

Target. Automate. Deliver.

Target. Automate. Deliver.

Discover how Kenya Airways implemented AI technologies to deliver targeted, automated, and personal CX for marketing success.

Why Marketing Is Recruiting IT Talent

Why Marketing Is Recruiting IT Talent

Watch Sarah Speake from Speake Up Consulting talk about the happy marriage of marketing and IT.

Scaling Innovation for Growth

Scaling Innovation for Growth

In this episode, IDC and Oracle experts address ethical usage of data to build brand trust.

Innovation and Inspiration

Innovation and Inspiration

Find out more about intelligent automation for marketing success.

Automate your marketing and set your creative spark free.