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Oracle Customer Success—Leejam Sports Company

Leejam Sports Company

Leejam Sports Company Transforms Business with Oracle ERP Cloud and HCM Cloud


We chose Oracle Enterprise Resource Planning Cloud and Oracle Human Capital Management Cloud to resolve our business pain points and now have the tremendous benefits of a fully integrated cloud system, addressing all our financial, supply chain, and human capital needs and with very good support from Oracle.

— Sami Asad, IT Director, Leejam Sports Company

Leejam Sports Company Runs Financial Processes Faster and Improves Overall Performance with Oracle Cloud

Leejam Sports Company is the owner of Fitness Time, the most advanced sports center chain in the Middle East and North Africa, with over 135 locations across more than 25 cities in Saudi Arabia and the United Arab Emirates. Leejam’s founders and senior executives have a demonstrated history of developing unique and innovative health and fitness concepts, and today the company offers a rich range of centers across five categories. The business is expected to grow to over 250 centers by 2022.
Historically the company ran business processes on an inefficient legacy system that was unable to cope with the company’s growth in size, scale, and maturity. As a result, management decided to move towards a cloud enterprise resource planning (ERP) solution for increased efficiency, improved collaboration, lower costs, and greater competitiveness. 
Business Challenge
  • Strengthen internal processes and organization to facilitate growth across the Middle East fitness industry
  • Improve performance by adopting centralized visibility and accurate reporting on purchasing, inventory, invoicing, and HR 
  • Reduce back-office costs by enhancing purchasing and inventory efficiency, and replacing manual operations and legacy IT systems with leading-edge ERP and HCM cloud solutions
  • Integrate legacy functional silos to create a more streamlined and collaborative working environment
  • Executed accounting and budgeting processes faster, creating high user satisfaction across fitness centers by allowing finance teams to continue working in their preferred environment—including spreadsheets—without the limitations of previous systems
  • Improved performance across all lines of business by implementing Oracle ERP Cloud and Oracle HCM Cloud, accessible 24/7 by more than 2,000 Fitness Time employees across all geographical locations
  • Witnessed an efficiency increase in handling of procurement contracts in the Oracle Cloud aided by self-service ordering, email approval, workflow approval, accelerated response time versus manual practices, more predictable delivery schedules, and greater flexibility in supplier pricing negotiations
  • Accelerated monthly financial closing process with seamless integration of finance, supply chain, and payroll within Oracle ERP Cloud and Oracle HCM Cloud
  • Provided management with accurate numbers on fitness center subscriptions, financial transactions, headcount, inventory, and overall performance of the company
  • Eliminated time-consuming manual tracking of purchase orders for fitness center supplies and services, and reduced transaction processing costs and data entry errors by centralizing business functions under Oracle ERP Cloud and Oracle SCM Cloud
  • Boosted communication between management and employees with the self-service features of Oracle HCM Cloud, centralizing approval processes, cutting out paperwork, and giving management real-time visibility on headcount per fitness center
  • Improved the overall visibility of the company’s staffing through the legislatively compliant localization features of Oracle HCM Cloud, accommodating rules and regulations of different countries and yielding accurate reporting on headcount and cost by department, country, and fitness center
  • Equipped warehouse managers with a mechanism to track their inventory, forecast order requirements, control pricing, eradicate out-of-stock situations, and contribute to reduced costs
  • Reduced the dependency on IT staff and business risk by moving data center operations to the Oracle Cloud Platform, resulting in less administration work and less headcount


After setting down our requirements we shortlisted several ERP players, did lots of analysis and cost comparisons, and found Oracle Enterprise Resource Planning Cloud and Human Capital Management Cloud to be the best solutions, not to mention Oracle’s solid footprint in Saudi Arabia, support, stability, and ability to transform our business.

— Sami Asad, IT Director, Leejam Sports Company


“Oracle partner Evosys, assisted by Oracle Customer Success Managers, implemented the system out-of-the-box using all business processes available and adapted them to Oracle Cloud best practices. Now we are looking at adding value with Oracle Sales Cloud, Oracle Talent Management, and Oracle Projects.” – Sami Asad, IT Director, Leejam Sports Company

About Leejam Sports Company


Riyadh, Saudi Arabia


Leejam Sports Company, based in Riyadh, builds and operates fitness centers across Saudi Arabia and the United Arab Emirates under the brand Fitness Time.


Published:  Aug 23, 2017