Oracle Moat—Solutions for publishers and platforms
Maximize your programmatic and direct inventory for the most revenue with metrics that drive home the value of your audiences and digital properties. Build stronger client relationships and attract new business by reinforcing your network’s value through trusted, independent ad measurement.
Learn more about how Moat can power your business.
Solutions for every ad measurement need
Tell compelling cross-platform stories
Access a variety of advanced metrics to tell more compelling stories about the power of your inventory so you can win more business.
Demonstrate the value of your audiences
Ensure that clients only bid on valid, viewable, and brand-safe inventory, and highlight the value of your audiences by sharing attention metrics.
Measure outcomes for clients
Show clients how effective your inventory and audiences are in helping them achieve their campaign goals.
Explore Oracle Moat for publishers and platforms
Use data to optimize your inventory for maximum revenue potential. Prove the value of your media channels and differentiate your solutions from your competitors.
Oracle Moat is a data-driven measurement solution that helps you better understand your visitors and their potential, validate new media channels, and build trust by ensuring valid, brand safe, and viewable content across format. With Oracle Moat, you can:
Spotify expands measurement options with Oracle Moat Analytics
Spotify chose Moat because it was a leader in the video measurement space. We always want to provide a first-class experience for our listeners and advertisers. Moat was a great fit, and it still is.
— Rochelle Sanchirico, Spotify global director of SMB marketing
Why publishers and platforms choose Oracle Moat as their measurement partner
Purpose-built for today’s media professionals
Leverage an industry-leading measurement suite backed by an expert account management team to help you verify campaigns and tell data-driven stories about the unique value of your inventory.
Comprehensive cross-channel measurement
Measure across CTV, linear TV, mobile, desktop, and in-game advertising. Oracle Moat is dedicated to measuring all forms of media, and we will continue to identify new and emerging media trends in media measurement transparency.
Fully transparent and customizable
Have access to the necessary tools to thrive in the modern digital advertising marketplace.
Award-winning technologies
Protect your bottom line, safeguard your reputation, and generate insights that inform actions with Oracle Moat’s award-winning technologies. Founded on the principles of accuracy, ease of use, and personalization, Moat is the winner in three categories in Adweek’s 2021 Reader’s Choice: Best of Tech Partner Awards.
Commitment to transparency
Establish creditability and bolster trust with advertisers and clients through independent measurement.
Advanced metrics
Measure ad performance beyond verification with detailed attention analytics that reveal the true efficacy of campaigns.
Measure media with total confidence
Provide clients with digital performance metrics you can trust. Learn how Oracle Moat makes this possible.