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Oracle Data Cloud Solutions

Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns.

Oracle Data Cloud Solutions

What's happening in AdTech and MarTech in 2020?

We caught up with Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger's Industry Preview 2020 to discuss what's happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.

Reach the full potential of your digital strategy with data-driven insights and solutions customized for your brand.

Oracle Data Cloud Customer Successes

Pinterest logo

“What Oracle is helping us do is deliver value and prove that Pinterest is a great place for advertising to happen.”

 

Pinterest

Head of Measurement Science and Insights Gunnard Johnson explains how Oracle Data Cloud helps Pinterest become a high-value advertising platform.

Vice logo

“We [Vice] recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”

 

Vice

Vice and Oracle launch the first contextual brand safety solution for video.

WWE logo

World Wrestling Entertainment (WWE) captured potential new audiences by determining the keywords and stories trending among fans.

 

WWE

Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.

Pandora logo

“We were really pleasantly surprised with the speed with which Oracle was able to make the data connections we needed.”

 

Pandora

Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.

Hear how Moat uncovered one of largest ad fraud scams in digital history.

Measure What Matters with Moat

Measure and drive attention across all your campaigns with Moat Analytics. Find out what's working and why—and how you can optimize campaigns for success.

Disneyland Paris quote

“Oracle Data Cloud’s contextual products are definitely a must-have. They’ve let our team truly understand the potential of our campaigns. We can’t wait to test the new segments.”

—Sébastien Mayer, Europe Programmatic Audience Management Lead, Disneyland Paris

Centro quote

“We love and adore Oracle Data Cloud [Grapeshot] performance. I basically put it on every plan, every chance I get.”

—Senior Programmatic Buyer, Centro

Unilever quote

“Moat is an important partner for Unilever. By leveraging Moat Analytics, we make smarter decisions and drive increased success to our digital marketing programs.”

—Jennifer Gardner, Senior Director Media, North America, Unilever

MediaPost quote

“Oracle's Moat has become the closest thing to a de facto currency for digital audience attention.”

—Joe Mandese, Editor-in-Chief, MediaPost

Meredith Corporation quote

“As a publisher, it is critical we provide our clients with the confidence that their ad dollars are being spent wisely on our platforms. As a customer of Moat, we have come to rely on their best-in-class measurement to ensure our inventory is bot-free, viewable, and safe across channels.”

—Nicole Lesko, SVP Ad Product & Revenue, Meredith Corporation

Twitter quote

"To be effective, advertising needs to be viewable by real people in brand-safe environments, which is why rigorous standards for ad measurement, verified by third-party independent providers, is so important."

—Adam Bain, Chief Operating Officer, Twitter

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Oracle Data Cloud Blog

Need help? Connect with our experts to answer all of your audience, context, measurement, and general data questions.