Oracle Moat Reach
Make smarter business decisions and improve advertising efficiencies by understanding if and how your campaigns are efficiently reaching your target audiences across TV, CTV, and digital.
Measure media to maximize your ad
Evolve your ad measurement strategy from baseline verification to attention metrics and cross-channel performance.
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How to measure consumer attention
Use this step-by-step guide to measure consumer attention across display, mobile, video, and branded content.
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Verify campaign audience targeting across TV, CTV, and digital and better understand which platforms and media partners are best delivering your desired audiences.
Cross-channel campaign reach and frequency
See the full picture of campaign and channel performance with deduplicated reach and frequency metrics at the platform, media partner, audience segment, and household level.
Cross-channel view of advertising activity
Easily and quickly identify frequency overlap and incremental reach with insight into different channels, including connected TV (CTV), TV, desktop, and mobile. With an understanding of activity across all channels, you can diminish overlap and create efficiencies.
Effortless integrations
Activate Moat Reach in any environment where the Moat tag is accepted. You can export data into your existing dashboards and templates for better workflows. Moat Reach is built on key proprietary datasources that combine the validity and viewability standards from Moat Analytics with Oracle Advertising’s best-in-class identity and audience solutions.
Customizable data views
Filter data by household, person, device, channel, and more, using a single-view dashboard for easy decision-making. You can easily change and analyze by date and age ranges or filter by a range of criteria, including:
- Channel (TV, digital, digital TV), program, or domain
- Viewability, audience, demographic (household and person), media partner, campaign, and more
- Household, person, and device-level
Ensure your campaigns are reaching desired audience segments
Measure audiences beyond age and demographics using unique datasets built from 7.5 trillion data points collected monthly, $5 trillion observed consumer spending, and the first-party data you provide. Oracle Moat Reach allows you to leverage impression data that’s sourced from automatic content recognition (ACR) data from millions of smart TVs.
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Solutions for brands, publishers, and platforms
Brands and agencies
Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.
Publishers and platforms
Maximize your inventory and drive more direct revenue from every impression. Reinforce the value of your audience, digital properties, and networks through trusted, independent measurement.
Drive campaign success with a complete view of reach and frequency across media
Use a cross-platform CTV, TV, and digital measurement solution that reveals how many people and households your campaigns reached, at what frequency, and how relevant they are to your marketing and advertising objectives.
Eliminate waste.
Eliminate waste with deduplicated impressions that link back to individuals and households, backed by Oracle ID Graph.
Improve campaign efficiency.
Know if your ads are reaching the intended audiences at the optimal frequency and discover whether they resonate with in-depth TV attention scoring from TVision.
Protect your ad spend.
Ensure that every impression you serve is valid and viewable with built-in verification from Oracle Moat Analytics.
Real-time intelligence.
Keep your fingers on the pulse of on-target, relevant reach through daily refreshes of your crucial campaign performance data.
Enable TV transparency.
Plan and buy TV campaigns with audience-level granularity thanks to the digital best practices that are embedded in Moat Reach.
Experts on hand.
Make use of our best-in-class account managers who can dig in and uncover insights to power your business.
Identify your most relevant audiences.
Use Oracle Audiences and TV ad viewership data from iSpot.tv to identify audiences across TV and digital.
Oracle Moat Reach recognized as a currency contender by NBCUniversal
Julie Grondin, Sr Director, Product Marketing, Oracle
To help marketers gain a better understanding of the current TV measurement economy, NBCUniversal has published a Measurement Framework Look Book (PDF). The guide serves as a thorough overview of audience measurement solutions, evaluating each provider based on solution completeness, ability to deliver, and cross-platform currency readiness. The media conglomerate lists Oracle as a strong currency contender measurement partner. Continue reading to learn more.
Read the complete articleResources
Documentation
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Moat Reach. You'll find these resources and more in the Oracle Help Center.
Free training—Moat Measurement
Earn your Oracle Moat Measurement Explorer badge and gain a foundational understanding of Oracle Moat’s advertising measurement, analytics, and brand safety/suitability capabilities. The best part is that this training is free.
Adtech 101
Adtech helps buyers (brands and agencies) optimize their budgets and sellers (publishers and platforms) maximize their revenue stream. The goal of adtech is to get better ad placements, deliver the right content to the right person, and reduce the amount of wasteful spending. It also provides comprehensive behavioral data that can be used to target better and measure campaign success.
About Moat
Oracle Moat includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Our goal is to ensure every impression drives value, which we do by providing access to hundreds of metrics so you can understand ad performance and keep pace with the changing digital and TV advertising landscape.
Moat is part of Oracle Advertising, a set of adtech solutions designed to serve the needs of marketers and media professionals. From planning and activation to measurement and insights, Oracle Advertising provides brands, agencies, publishers, and platforms with the tools they need to advertise in ways that get results.