Solutions to Meet Your Marketing Needs Across Every Channel

The ability to deliver targeted messages directly to your consumers has changed marketing by enabling a new level of personalized outreach and exceptional customer experiences. We have the answers to each of your digital marketing needs.

BUSINESS CHALLENGE

Recognize and target the right customers.

Whether you are operating in a B2B or a B2C environment, Oracle Marketing Cloud helps you to recognize and target your ideal customers.

BUSINESS CHALLENGE

Deliver connected and consistent experiences.

Once you’ve got your potential customers’ attention, Oracle Marketing Cloud provides both B2B and B2C marketers the tools they need to build engagement with connected and consistent customer experiences.

BUSINESS CHALLENGE

Provide interactions that create value.

You have invested in finding the right audiences and optimizing how you engage with them across their unpredictable journeys. Now, you have reached the critical level of engagement where they are considering making a purchase.

BUSINESS CHALLENGE

Establish profitable relationships and grow.

Once new customers are acquired, we want them to be advocates on our behalf. Too often marketers conclude their efforts at the initial transaction and disregard the long-term customer relationship that leads to higher profits, improved retention, and increased customer acquisition from customer advocacy.

Discover

Best Practices and Resources by Marketing Roles

Head of Marketing

Connect your data, technology, people, and processes to more efficiently produce high-quality, sales-ready leads that drive bookings and increase revenue. Target the right personas at the right accounts and then automate personalized, cross-channel experiences.

Marketing Execution / Operations

Leverage an integrated marketing ecosystem to increase cross-functional alignment and ensure that everyone has the right content. Accurate, consolidated data helps you identify your best customers, get a better understanding of leads, and orchestrate adaptive nurturing based on customer interests.

Marketing Technologist

Leverage an integrated marketing ecosystem to increase cross-functional alignment and ensure that everyone has the right content. Accurate, consolidated data helps you identify your best customers, get a better understanding of leads, and orchestrate adaptive nurturing based on customer interests.

Sales Operations

Connect your data, technology, people, and processes to increase cross-functional alignment and ensure a steady flow of relevant sales-enablement content. Accurate, consolidated data helps you identify and target the right personas at the right accounts to drive bookings and increase revenue.

Head of Acquisition

Activate data across technologies and channels to reduce advertising spend, drive optimization, reach the right audiences, and reduce acquisition cost. A consolidated view of your data also helps you effectively retarget known visitors and re-engage current customers.

Head of Customer Marketing

Connect your data across technologies and channels—at scale and in real time—to get a clearer understanding of client satisfaction, drive incremental revenue through up-sell and cross-sell, and ultimately increase customer lifetime value.

FEATURED READING

Ecommerce Leader

Get more in tune with how consumers are interacting with your ecommerce site. Seamless data integration helps you create an ideal path to purchase and deliver a consistent, personalized experience. The right content. The right experience. More conversions.

Head of Testing and Optimization

Collaborate with cross-functional teams to design, develop, and execute end-to-end testing programs. Analyze results to propose optimizations that increase website conversions and achieve revenue goals. Champion a culture of testing and optimization.

Marketing Technologist

Scalability. Security. Uptime. Simplify the IT landscape with fully integrated marketing solutions. Seamless integration provides consistent, reliable, and timely data flow and a single view of the customer. Aggregate, analyze, and report on data from multiple technologies and channels.

Head of Data and Analytics

Break down the data silos. Integrate data from multiple technologies and channels for a single source of the truth. Apply predictive analytics to identify new business opportunities, create new customer segments, and understand who your best customers are.

Industry Solutions

We Speak Your Language

Financial Services

Financial Services

  • Personalize financial brand engagement
  • Deliver content in context
  • Automate and integrate to personalize and optimize
  • Launch campaigns faster with blueprint templates
Retail

Retail

  • Engage with customers through seamlessly orchestrated cross-channel experiences
  • Deliver consistent, relevant, and contextual cross-channel experiences
  • Strengthen customer relationships across digital touchpoints
  • Improve customer experience with new personalization opportunities
Travel

Travel

  • Simplify marketing for a customer-centric travel experience
  • Increase engagement, up-sells, and cross-sells with targeted offers
  • Drive loyalty and engagement
  • Reduce customer acquisition costs
Manufacturing

Manufacturing

  • Move to lean and agile digital marketing for manufacturing
  • Segment and personalize channel relationships
  • Automate processes to generate revenue
  • Launch campaigns faster with blueprint templates
Insurance

Insurance

  • Provide secure audit-trail capabilities for all outbound communications
  • Enable self-service insurance marketing for sales teams
  • Align insurance audience interests with the information they require
#1 Marketing for Any Type of Business

Market Focus

Business to Business

Personalized B2B experiences increase conversions and accelerate sales.

Business to Consumer

Consumers navigate a complex multichannel digital ecosystem. Is your marketing keeping up?

Business to Business to Consumer

Bridge from B2B to B2C and deliver the best in both worlds.