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Trending Questions

Complete Omni-Channel Self-Service Elevates Commerce

Deliver a seamless online buying experience while meeting the complex demands of B2B buyers with Oracle CX, a connected suite of cloud-based applications. Oracle Commerce offers a full range of scalable solutions on a unified platform, enabling B2B organizations to build a premier B2B ecommerce site, serve multiple ecommerce business models, and generate online revenue quickly—all while keeping costs under control.

Take B2B Commerce to the Next Level

Transform B2B Experiences

Transform B2B Experiences

Get live quickly and deliver personalized experiences that are tailored to each business account—anytime, anywhere, on any device.

Offer B2C-Caliber Experiences, Built for B2B Complexity

Offer B2C-Caliber Experiences, Built for B2B Complexity

Meet the complex requirements of B2B—contract pricing, custom catalogs, approval workflows, multilevel organizations, punch out, configuration, quoting, and more—while delivering modern, B2C-caliber customer experiences.

Empower Your Team

Empower Your Team

Business teams can build, optimize, and publish content—no code or IT required. Free up sales teams from lower-value transactions so they can focus on selling and driving more revenue.

Unify Direct and Wholesale Sales

Unify Direct and Wholesale Sales

Manage direct-to-consumer and wholesale buying experiences in a single platform. Gain the flexibility to share assets or customize for the unique needs of each channel using the same tools.

Innovate Quickly

Innovate Quickly

B2B companies can immediately leverage best-in-class, core-commerce capabilities such as guided search, merchandising, personalization, promotions, native A/B testing, multisite, and more.

Integrate Seamlessly

Integrated Quote to Cash

Provide a connected, intelligent, and agile buying journey with integrated commerce and CPQ. Consolidate essential selling activities to facilitate the customer’s path-to-purchase, from field sales to online self service.

Integrated Products for B2B Commerce

Oracle CX Can Help

Unified Commerce

Oracle Commerce

Create seamless, relevant self-service buying experiences tailored to each account within a unified B2B and B2C ecommerce platform.

Configure, Price, and Quote

Oracle CPQ

Quickly create 100 percent accurate product configurations and quotes for self-service purchasing of everything from simple bundles to complex orders scenarios.


Oracle Subscription Management

Drive new business models and enable recurring relationships to generate additional revenue from goods and services.


Oracle Developer

Streamline development and quickly develop, test, and deploy extensions and custom applications in any language using Oracle Cloud environments provisioned on demand.


Oracle Adaptive Intelligent Apps

Deliver better results with Oracle’s suite of prebuilt AI and data-driven capabilities for the entire enterprise.


Oracle Integration

Enable streamlined data mapping and passing between various Oracle, third-party, on-premises, and cloud applications using Oracle integration.

Customer Success

B2B Commerce Heroes

WestRock Company logo

Driving Revenue with B2B Cloud Commerce: WestRock Company Story


WestRock Company

Watch a full interview with Paul Zaher, VP eCommerce at WestRock Company, one of the nation's leading providers of paper and packaging solutions.

Construction Specialties logo

Facing New Online Challengers, Established Building Products Manufacturer Stands Strong


Construction Specialties

By upgrading to Oracle Commerce Cloud Service, for example, Construction Specialties’ customers can now purchase online popular off-the-shelf products such as entrance mats, cubicle curtains, and expansion joint covers.

Calix logo

ERP and Commerce Integration Best Practices to Drive Digital Transformation



To provide a more consumer-like experience, Calix chose Oracle Commerce Cloud, enabling customer browsing, purchasing, and self-service configuration via Oracle CPQ Cloud.

AirBorn logo

Learn How Oracle Commerce Cloud Will Enable Self-Guided Quotes for Complex Spacecraft Components



AirBorn is using Oracle Commerce Cloud to create a self-service platform that will enable customers to easily configure products, request quotes, and submit orders.

B2B Commerce

Resources for B2B Organizations

Explore research, stories, tools, and other materials to help you understand the power of ecommerce for B2B organizations.