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Oracle Advertising and Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Forrester names Oracle leader for digital experience Forrester Names Oracle a Leader for Digital Experience Platforms

In The Forrester Wave™: Digital Experience Platforms, Q3 2021 report Oracle was one of only four Leaders and received the highest possible score in 19 of the 26 criteria.

See Markie Award winners Markie Awards Winners Announced!

After receiving hundreds of submissions from around the world, we’re excited to recognize those who provided the best customer experiences of the year.

Learn how advertising and CX innovations can help create relevant experiences What's new in Advertising and CX?

Learn how the latest Advertising and CX innovations can help you realize the full power of AI and machine learning to create relevant customer experiences.

Explore Oracle Advertising and Customer Experience (CX)

Reach the right audience, in the right environment, and measure the impact of your campaigns for total success

Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.

  • Full-page contextual brand safety across text, video, and audio
  • Curated data assets
  • Customer data augmentation
  • Protection from harmful content, viewability issues, and ad fraud
  • Identify trending content in real-time
  • 360-degree view of campaign performance
  • Measure business impact and outcomes

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

  • Campaign management
  • Marketing automation
  • Digital personalization and optimization
  • Real-time actions and insights
  • Audience segmentation
  • Customer acquisition
  • Behavioral intelligence
  • Testing and optimization
  • Customer loyalty and engagement
  • Content management
  • Customer data platform

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.

  • Sales automation with CX Mobile app
  • B2B service
  • Sales planning and incentive compensation
  • Sales performance management
  • Partner relationship management
  • Configure, price, and quote
  • Subscription management
  • Unified B2B and B2C commerce
  • Digital sales
  • Sales account data quality and enrichment
  • Customer data management
  • Content management
  • Unified customer intelligence

Connect and customize service engagements

Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.

  • B2C service for high-volume interactions
  • B2B service for high-value accounts
  • Field service management
  • Digital customer service
  • Service Center for agent interactions
  • Customer data management
  • Integrated B2B and B2C commerce
  • Knowledge management
  • Advice and decision automation
  • Content management
  • Unified customer intelligence

Build modern customer experiences on a powerful platform

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.

  • AI
  • Analytics
  • Customer data
  • Chatbots
  • Cloud infrastructure
  • Content management
  • Identity and access management
  • Integration
  • Low-code development
  • Process automation
  • Security
  • User experience (UX)

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

  • CX for Communications and Media
  • CX for Financial Services
  • CX for High Tech, Manufacturing, and Automotive
  • CX for Consumer Goods and Retail
  • CX for Public Sector
  • Government 2.0

Oracle Customer Experience for B2B

Interactive demo

Customer experience for B2B

Make every customer interaction matter using our connected suite of B2B applications to help you create, manage, serve, and nurture lasting customer relationships. See how marketing, sales, and service work together to deliver exceptional CX.

Why choose Oracle Advertising and Customer Experience (CX)?

Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments they matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

Use data to fully understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Drive better advertising outcomes

Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.

Panasonic aligns sales and marketing

Panasonic Europe Mobile Solutions aligns sales and marketing to defend and expand its customer base

"Since integrating Oracle Sales, Marketing, and Service applications, we’re not only able to close more net new business, but our pipeline of high-probability deals is the best we’ve ever had."

Kevin Jones, Managing Director, Panasonic Europe Mobile Solutions Division

Oracle CX customer successes

Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.


Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”

Featured blogs

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Make every customer interaction matter

Connect the customer’s purchasing journey with your selling process

Explore responsive selling for sales teams

Easily create and automate personalized B2B customer experiences across all channels

Explore personalized marketing for B2B

Easily build and manage personalized B2C customer relationships

Explore personalized marketing for B2C

Unify customer data to optimize the purchasing experience through digital commerce channels

Explore responsive selling for ecommerce

Deliver real-time, innovative, data-driven B2B customer service experiences through any channel

Explore intelligent service for B2B

Provide a competitively differentiated, high value, authentic B2C customer service experience

Explore intelligent service for B2C

Gain total asset visibility for a cost-effective, end-to-end field service solution

Explore asset-based field service


Release Readiness

Oracle Fusion Cloud Applications ebook

Build the future of your business with Oracle SaaS applications. This business manager’s guide helps you discover new ways to grow your business so you can survive and thrive—no matter what the future brings.

Compare Oracle

Siebel CRM

Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.

Cloud learning

Develop your Advertising and CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Support and Services

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.

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Request a demo

See what Oracle CX can do for you.

Take a tour

Explore our CX suite on your own.


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Contact sales

Talk to a team member about Oracle CX.