Know your customers and predict their needs
Add value to the experiences you create with Oracle Unity Customer Data Platform. In this guide, learn how a CDP bridges siloed data to create a single, 360-degree view that helps deepen your understanding of customers and meet them where they are.
The Forrester Wave for Digital Experience Platforms (DXP) 2021
Find out why Oracle earned the highest possible score in 19 criteria, including campaign management, customer analytics, and customer journey management.
Harvard Business Review: Six marketing lessons from modern brands in APAC
Discover how brands like NEC Corporation and Australian Red Cross LifeBlood create seamless user experiences with connected data and insights.
Unify your data to connect deeply with customers
Essential Strategies for Cross-Channel Marketing
Engage customers across every channel with a single customer view
In today’s marketing world, customers dictate the terms and times that they interact with brands. 60% of customers now have higher expectations of their digital experience than ever before. Discover the power of cross-channel marketing.
Get the guide (PDF)
Essential Strategies for Customer Loyalty Marketing
Next-best actions to deliver delight
Know which content and offers will propel prospects through the buyer’s journey and build customer loyalty. Here are five steps to getting started with customer loyalty marketing.
Read the guide (PDF)
Essential Strategies for Personalised Marketing
Personalise experiences with connected customer data
Exceeding customer expectations is more critical now than it has ever been. Marketers need to gain an understanding of the context of every interaction across each customer’s journey—a journey that spans time, channels, context, and devices. Here is how brands can connect with customers by using data and insights to create campaigns that resonates.
B2B Marketing: Go further with Marketing automation (PDF)B2C Marketing: Personalised Marketing in the Experience Economy (PDF)
Brands that have created connected experiences
80% reduction in cost per trial, 20% better conversion and 1500x increase in trials issued saw Bausch+Lomb’s marketing transformation pay off in 10 months. Here’s how they did it.
Ever wondered how successful CEOs use CX as a differentiator in delivering business outcomes? Listen to real life examples from Shalini Warrier, Executive Director, Federal Bank.
Oracle Unity Customer Data Platform interactive demo
See Oracle’s customer data platform in action as it connects data from different sources into single customer profile views, provides insights into personalisation, and makes recommendations that add value to your customer experiences.
Unlock the value of data
See how Oracle Unity Customer Data Platform creates seamless experiences across all customer touchpoints.
See how our products deliver consistent, personalized experiences across channels.