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Oracle Responsys Campaign Management

Build contextually relevant, digital marketing campaigns for all consumers. Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.

See what Oracle Responsys Campaign Management can do for you.

Explore Oracle Responsys Campaign Management

Individualized email marketing

Produce inspiring email marketing messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Achieve enterprise scale without sacrificing customer preferences.

Campaign production

Use an intuitive, code-optional email message designer to personalize your campaigns. Quickly toggle between device previews to ensure the email consistently renders as expected.

Improved deliverability

Ensure each message reaches its intended recipient. Gain a competitive advantage with Oracle’s Deliverability Plus, designed to maximize delivery success.

Secure collaboration

Improve cross-team collaboration. Match platform access to job responsibilities and create permissions that fit your organizational structure. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.

Advanced professional services

Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.

Segment and target with ease

Connect, activate, and leverage data from multiple sources to define customer segments that improve engagement. Continuously measure performance of all key segments to ensure each message is appropriate and relevant.

Audience designer

Assemble audiences from any customer segments and easily filter out those you need to exclude. Simplified subscription management allows you to easily prepare your distribution list for any cross-channel communication.

Detailed campaign analytics

Use data visualization dashboards to evaluate campaign performance or export custom-built reports by audience, segment, or individual.

Real-time personalization

Respond to any customer event from any digital channel as the customer is interacting with your brand. You can personalize multi-step or simple campaigns, and any content within campaigns, based on a customer’s unique behavior.

Consistent cross-channel experiences

Ensure your brand voice is consistent across email, SMS, mobile, push, web push, and social for every recipient. Enhance the customer experience (CX) by providing a unified voice across all touchpoints and channels.

Personalized mobile marketing

Autonomously create mobile campaigns that deliver content across mobile push and rich push messages. Tailor interactions to each customer’s demonstrated interests and preferences.

Browser push

Deliver messages directly to customers via their browser, on desktop or mobile devices. Messages appear in native message centers and do not require a customer to be on your website.

Customer journey orchestration

React to unpredictable customer behavior with Oracle’s purpose-built AI to select the next best channel and message. Easy manual settings help you prepare multi-channel marketing by selecting customer data from intuitive dropdown menus.

Oracle CX Mobile SDK

Configure and implement your customer mobile lifecycle using the Oracle CX Mobile SDK. Coordinate easily across mobile channels, reducing complexity while improving your customer’s mobile experience.

Test and optimize campaigns

Optimize campaign performance with easy-to-use A/B testing and multivariate testing. Choose the best testing methodology to fit your unique needs and learn more about your customers’ preferences

Test outcome design

Deploy different campaign versions alongside a control and designate the winning message based on your own KPIs. Be confident that your results are statistically significant.

Expansive multivariate testing

Run multivariate testing for up to eight creative variations at once. Determine the best subject lines, images, content blocks, or other personalization elements to understand customer preferences.

Actionable analytics and insights

Access insightful analytics to quickly and easily determine how campaigns, programs, and messages are performing across different segments, channels, and devices.

Prebuilt reports

Useful, out-of-the-box reports designed by marketers for marketers makes it easy to evaluate campaign performance. Customizable reports are also available for your unique situations.

Campaign revenue insight

Quickly and easily understand revenue earned from each purchasing segment across different channels and perform sophisticated analysis easily and independently. There’s no need for IT to help inform marketing decisions.

Purpose-built AI

Use a recency, frequency, monetary (RFM) dashboard to find your best customers, a customer lifetime value dashboard to identify those with the highest potential, and fatigue analysis to avoid message fatigue—without needing a data scientist.

Loyalty and engagement

Easily connect customer loyalty programs to digital marketing initiatives. Ensure customers stay current and connected while rewarding them for their loyalty and advocacy.

Respond to every event

Continually adapt customer journeys based on real-time events. React to opens, clicks, purchases, browses, searches, abandonment, social sharing, or any event unique to your customers.

CrowdTwist integration

Respond to core lifecycle marketing events in real time to drive deeper customer relationships. Capture rich first-party data—profile data, engagement data, and purchase data—through CrowdTwist's integration with Responsys.

View all customer successes

Oracle Responsys customer successes

Learn how companies like yours use Oracle Responsys to help their teams succeed.

Case Kaunet
Powtoon Creates 1:1 Experience with Oracle Responsys creates 1:1 experience with Oracle Responsys


How Email Marketing Can Fuel Your Cross-Channel Strategy

Magan Le, Content Marketing Manager, Litmus

To attract a larger audience, you can use insights from your email marketing program to fuel your cross-channel strategy and attract a larger audience. Learn the three steps to an effective email-first marketing strategy.

Read the complete post

Featured blogs

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Key benefits

Key benefits


Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Responsys Campaign Management and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Responsys Campaign Management. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community


Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions.

Support and Services

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Best Practices

Email marketing best practices

For email marketing to be an effective part of your overall marketing strategy, you'll need a sound knowledge of email design best practices, an eye for email deliverability, and a flair for developing engaging content that targets specific audiences. Learn the best practices—and next practices—so you can achieve superior results.

You may also be interested in…

Oracle Infinity Behavioral Intelligence

Digital analytics and data streaming

Oracle Audience Segmentation

Audience segmentation and targeting

Oracle CrowdTwist Loyalty and Engagement

Loyalty and engagement marketing

Oracle Maxymiser Testing and Optimization

Web testing and personalization

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