Bausch + Lomb sees ROI with cross-channel CX

Bausch + Lomb leveraged accurate, real-time customer data with Oracle Responsys Campaign Management. Learn how they built personalized multi-channel customer experiences that increased ROI.

Oracle Marketing customer success story for Bausch + Lomb

Digital marketing with Oracle Responsys Campaign Management

Bausch + Lomb experienced quick, impactful results with Oracle Responsys—and their most important metrics continue to improve.


increase in number of product trials


reduction in cost per trial


increase in trial to order conversions


stronger retargeting conversions

Build data-driven customer experiences

Get multi-channel marketing tips

In this ebook, learn how data-powered marketing automation can help you create experiences that catch and hold customers’ attention wherever they engage.

See Oracle Responsys in action

Consumers expect marketing experiences to do more than nudge them toward purchase. Learn how DSW wins and retains customers by pinpointing intent, responding to micro-moments, and delivering excellent multi-channel marketing experiences.

Explore campaign management features

You can use Oracle Responsys to connect cross-channel marketing campaigns and deliver personalized, relevant messages wherever customers are. From email marketing to audience segmentation to analytics and more, explore the features to learn what it can do for you.

Tour our solution

Take this product tour to walk through the user interface, explore example use cases, and learn where, when, and how digital marketing campaign management will work for you.

Get more marketing tips and tools

Solution brief

Create B2C marketing experiences

Gartner MQ report

See why Oracle Responsys Campaign Management is a leader

Blog article

Outpace 2021 B2C marketing trends

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Get Inside Modern Marketing tips

Bausch + Lomb personalizes CX with Oracle Responsys Campaign Management.