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Oracle CrowdTwist Loyalty and Engagement

Develop and maintain personalized customer loyalty and reward programs with Oracle CrowdTwist. Leverage our complete loyalty solution to increase brand value, drive purchase frequency, and deepen customer relationships.

Discover Oracle CrowdTwist in this product tour.

Explore Oracle CrowdTwist

Engage your customers

Capture data each time customers engage with your brand to build a full 360-degree profile of each customer that you can use to personalize interactions and offerings.

Omnichannel customer loyalty

Deepen relationships with your customers by creating consistent loyalty experiences whether they interact with your brand through digital or physical touchpoints.

Customer data capture

Collect actionable customer data across all touchpoints and channels and use that data to deepen connections with your customers.

Nonpurchase activities and gamification

Interact with your customers beyond the point of transaction and add gamification. Begin to understand why they engage and what motivates purchases.

First-party profiles

Build rich, first-party profiles of your most valuable customers by combining their brand engagement, social influence, and spend.

Customized loyalty program design

Devise loyalty programs around your brand’s unique objectives and most-loyal consumers. Oracle CrowdTwist provides customizable loyalty programs, a flexible SaaS platform, and more engagement opportunities than any other solution.

Brand authenticity

Fuse the loyalty experience into your existing digital properties while maintaining complete control over the look and feel of the brand.

Brand value and impact

Drive brand value and encourage customer behavior through a strategically designed loyalty program that impacts revenue.


Launch loyalty programs quickly and scale as needed using our out-of-the-box widgets, including point balances and tier information, surveys, social account connections, and more.

Segmentation, tier levels, and personalization

Foster meaningful relationships with your customers over time by employing data to refine segments, personalize loyalty campaigns, and offer relevant rewards and benefits that drive continued engagement and spend.

Audiences and tier levels

Create unique audiences and connect with customers through personalized loyalty campaigns, activities, and rewards based on member behavior, data, tier status, and more.

Personalized loyalty experiences

Reward your best customers and maximize margins with meaningful offers that match their tier level and interests.

Data push for segments

Power downstream marketing initiatives by pushing Oracle CrowdTwist segmentation data to other client systems, including CRM, marketing automation, email service providers, customer data platforms, and more.

Manage customer rewards

Motivate customers with various rewards and benefits to drive continued purchasing and engagement. Oracle CrowdTwist offers you the flexibility to design and implement the most appropriate and effective reward strategy for your brand.

Diverse reward offerings

Create stronger connections with your customers by offering rewards they will value, including gift cards, sweepstakes, digital downloads, and charitable donations.

Reward redemption

Allow customers to redeem rewards by choosing from your personalized product catalog, applying discounts in an online cart or POS checkout, or automatically distributing rewards for a set number of points or a specific status or member segment.

Program reporting and analytics

Evaluate your loyalty program, member spend, and engagement behavior using our self-service analytics tool. Oracle CrowdTwist allows you to define brand-, industry-, and program-specific KPIs and create custom reports.


Access program and member insights from the self-service business intelligence (BI) and reporting tool and use that data to focus future marketing efforts.

Reporting dashboards

Create custom dashboards that include key loyalty program performance indicators, easy-to-analyze visuals, and expanded reporting categories.

Data export

Set up automatic data exports that regularly send loyalty program report data to a defined location.

View all customer successes

Oracle CrowdTwist customer successes

Powering the most innovative and engaging programs. Brands look to Oracle CrowdTwist to build relationships with customers beyond the point of transaction. Drive brand-valuable behaviors by activating key customer groups.

Sleep Number
Foot Locker
tarte logo

Using Oracle CrowdTwist, tarte designs a loyalty program that customers love

Key benefits

  • Create meaningful customer relationships that last

    Make customers feel valued for their loyalty at every interaction with engaging and rewarding loyalty programs.

    Add more value to your loyalty program

  • Create omnichannel loyalty experiences

    Recognize and reward customers for engaging with your brand in the way that is most convenient for them.

    Connect the dots for better CX

  • Personalize every communication

    Leverage the customer data collected in loyalty programs to make every communication relevant and valuable.

    Leverage data to create compelling experiences

  • Increase customer lifetime value

    Understand your most valuable customers, market to them more effectively, and attract look-alike audiences.

    Increase retention and acquisition

Key benefits of CrowdTwist
June 4, 2020

7 Ways to Add More Value to Your Loyalty Program

Emily Rudin, Senior Director, Loyalty Product Strategy and Growth, Oracle CrowdTwist

To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation.

Read the complete post

Featured blogs

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Cloud readiness

Release readiness

Learn about the latest innovations for Oracle CrowdTwist and other CX applications. Oracle Cloud Readiness offers detailed product documentation and new feature information.


The Marketer’s Guide to Brand Loyalty

Consumer research illuminates how to add value to the customer relationship, build trust through engagement and personalization, and stand out from the competition.

Additional information

Customer community

Topliners Community

Get and share information, questions, and comments about Oracle CX Marketing products and related technologies. The Topliners Community for CX Marketing includes content about Oracle CrowdTwist.

Cloud learning

Develop your CrowdTwist skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Support and services

Cloud Marketplace

Power innovation with partner applications and services available through Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

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