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Personalized marketing

We’re B2B marketers marketing marketing tools to you

(Try saying that seven times fast!) B2B customers crave marketing that gets them, and personalized B2B marketing satisfies the need. To make your messages mean more, listen to the digital hints prospects drop for you.

Personalization makes marketing meaningful

When customers feel connected to you, they’ll come back for more. Get the real-time data you need to inspire loyalty with Oracle CX Marketing.

Five Keys to Automated Marketing

Market more, with less

Winning over customers is your job (ours too). But it can be a lot of work. Connect with less stress—here’s a guide to marketing automation for you.

Get the guide (PDF)

5 Tips for Prioritizing Human Connections in Marketing Automation

Show customers you care

As marketers, we make emotional connections with customers, even when using marketing automation. Find out how with these tips.

View the infographic (PDF)

What CIOs really care about

Help them help you

Informed marketing is meaningful—and CIOs hold the key. Here’s how to answer their questions and get the information you (and your customers) need.

Read the FAQs (PDF)

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Oracle Cloud CX Virtual Summit

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Meet CX Marketing for B2B

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Endeavour Drinks uses Oracle SaaS to personalize customer experience

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Movember markets for the cause