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Oracle Cloud CX Platform

Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security.

Oracle Cloud CX Platform
Oracle Cloud CX Virtual Summit Oracle Cloud CX Virtual Summit

Hear customer perspectives and learn what’s new from Oracle Cloud CX. We’re packing a lot of insight into a streamlined, virtual program.

Quarterly Update on Innovations for Advertising and CX Quarterly Update on Innovations for Advertising and CX

See the latest innovations from Oracle Advertising and CX powering new experiences in B2B sales and service as well as marketing and customer loyalty.

The Forrester Wave™: Digital Experience Platforms The Forrester Wave™: Digital Experience Platforms

Learn why Oracle was named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019.

Why Oracle CX is built for excellence

Connected data

Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.

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Connected data

Connected intelligence

Oracle’s customer intelligence platform helps enterprises drive business value from their connected data assets and thrive in the experience economy. When powered by connected data, connected intelligence delivers hyperpersonalization in real time and at scale across the customer journey.

Learn how a customer intelligence platform can help
Connected intelligence

Connected experiences

Oracle Cloud CX connects all aspects of the customer journey through marketing, sales, service, and commerce—from the front office to the back office— to deliver a single and unified experience

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Connected experiences

Oracle Cloud CX platform

Unity Customer Data Platform

Personalize the customer experience with a customer data platform that creates a single, dynamic view of each account and delivers intelligence—in real time—to marketing, sales, service, and commerce.

  • Unified customer profile
  • Customer profile enrichment
  • Real-time, smart segmentation
  • Customer analytics
  • Actionable intelligence
  • CX integrations

Content management for CX

With native Oracle Cloud CX integration and a modern API-first architecture, it's easy to create, syndicate, and distribute relevant and consistent content for omnichannel experiences.

  • Smart content and recommendations
  • Video creation platform
  • Advanced video support
  • Omnichannel delivery
  • Collaboration and workflow
  • Integrations and scalability
  • Universal asset hub

Build modern experiences on unified data

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, through any touchpoint. We make integration quick and simple with prebuilt flows and easy-to-use tools, while still offering the power that developers desire.

  • Built on Oracle Cloud Infrastructure
  • Prebuilt integrations and process flows
  • API catalog
  • Mapping recommendations
  • Process automation
  • Oracle Visual Builder
  • Point-and-click UI for non-developers
  • Customer intelligence platform
  • Customer data quality and enrichment
  • AI-sourced company data and signals
  • Intelligent data profiling

Augment experiences through innovative technology

Oracle offers a robust ecosystem of emerging technology on an open and flexible platform that allows you to extend the capabilities of your CX applications. Support unique business models with innovative technology services.

  • Voice-enabled digital assistants
  • Oracle Visual Builder
  • Chatbots
  • Internet of Things
  • Blockchain
  • Augmented reality
  • Virtual reality
  • AI
  • Machine learning
  • Omnichannel content delivery

Reduce risk on security-first designed architecture

Built on an Oracle Generation 2 Cloud security platform, Oracle provides the most complete identity and security solution to secure user identity and access to any application and employ enterprise-grade data encryption and governance technology.

  • Identity
  • Compliance
  • Threat detection
  • Predictive analytics
  • Personally identifiable information monitoring
  • Unified single sign-on
  • Multifactor user authentication
  • Continuous behavior monitoring

Create powerful business analytics using adaptive intelligence

Empower your organization with powerful analytics and adaptive artificial intelligence. Oracle offers fully connected intelligence and actionable insights powered by innovative technologies.

  • AI
  • Machine learning
  • Data visualization
  • Oracle Infinity
  • Oracle CX Audience
  • Oracle Unity
  • Oracle Adaptive Intelligent Apps
  • Next-best action recommendations
  • Smart data connectors

View more customer successes

Oracle Cloud CX customer successes

With a comprehensive suite of tools for sales, marketing, service, and commerce professionals, Oracle Cloud CX helps brands get ahead and stay ahead in the experience economy.

San Jose
illy logo

Blending tradition and technology, illycaffè produces one-of-a-kind coffee

August 4, 2020

4 Lessons From the 2020 Markie Awards

Rob Tarkoff, EVP of Oracle Data Cloud and Oracle Cloud CX

Every year brings a new crop of nominations for the Oracle Markie Awards, now going on its 14th year. These awards go to Oracle customers who push innovation and share the best practices they’ve developed along the way.

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