A peer learning event for marketers, where leading CMOs share how intelligent marketing can help reimagine customer experiences.
Take the next steps on your path to marketing excellence and explore how to amplify your performance and make a stronger impact by:
Chairman and CEO,
Concepcion Industrial Corporation
Chief Sales and Marketing Officer
Senior Director Marketing – APAC,
Head of Marketing
Bausch + Lomb
CEO, Esco Media
Director of Operations & Marketing, Max's Restaurant;
Head of Corporate Communications Max's Group, Inc
Marketing Communications Manager, University Marketing, University of Auckland
Mktg Automation Specialist, University Marketing, University of Auckland
General Manager, CX Applications - ANZ, Oracle
General Manager, CX Applications - ASEAN, Oracle
Executive Vice President, CX and Oracle Data Cloud, Oracle Corporation
Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.
Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.
Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.
President – JAPAC, Oracle Corporation
The Experience Economy has taught us that in order to lead we must be resilient in the face of constant change. Now, customer experience professionals are navigating unchartered territory. It’s clear that businesses must respond faster and be more agile. As CX professionals look toward recovery and in many cases, reinvention, they are more reliant on customer signals than ever.
In this session, Rob Tarkoff shares what marketers can do to separate the signals from the noise, and deliver customer experiences that ensure business longevity.
83 percent of global CEOs say they look to marketing to be a major driver for most or all of a company’s growth agenda. (McKinsey). With a holistic view of the customer and significant increase in measurability and accountability, CMOs are best placed to drive this growth across every customer experience touchpoint.
In this session we unravel the five aces (yes, five) that CEOs want, and CMOs have, that stack the odds in your favour. Hear straight from from CEOs on the impact they’re seeing from Marketing today and what they expect to see in the future.
As brands re-evaluate strategies and adjust to consumer-driven change, marketers like us are concentrating more on customer retention and growing deeper relationships.
Marketers need to be able to entertain in a moment of boredom, give back in a moment of need, and most importantly, differentiate when to offer what to whom. Brands who are in a prime position to deliver innovative experiences that outperform competitors, especially during tumultuous times, have a deep understanding of their best customers, and their fingers on the pulse of what it is they really want.
Creating authentic and relevant experiences that build emotional connections and long-term customer relationships should be every modern marketer’s rallying cry.
By connecting data and intelligence, Marketing impacts every micro-moment, from customer acquisition to retention - and everything in between.
In this session, you’ll hear from industry leading CMOs on how they ensure every engagement is contextual, individualized and stands out from the crowd.
Change, in any form is challenging. While the intent is almost always right, only 30% of marketing transformation projects deliver. Marketers need to ask themselves the hard questions - Where do we truly stand today, Where do we want to be in the future? Building a business case for the future-state starts with these two questions.
With real life examples and an action plan you can use, this session focuses lessons leading CMOs have learnt in their own journey and gives you a clear view of how you can do it too.