Hospitality for Hotels - OPERA Customer Loyalty Tracking

Increase Loyalty and Grow Your Business

Oracle Hospitality OPERA Customer Loyalty Tracking enables hotels to deliver an exceptional guest experience and maximize customer loyalty by centrally gathering and managing guest data.

View the data sheet (PDF)

Rethink Hotel Guest Loyalty

Centralized guest database shared by multiple properties
Support for the creation of flexible, tailored loyalty programs
Corporate and travel agent data management and reporting
Advanced profile management, including deduplication and rich profiles functionality
Offer a personalized service to guests by sharing preferences across multiple properties
Increase repeat business with effective loyalty programs
Manage accurate account and contact information for your customers

See It In Action

Product Features

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Hotel Loyalty Campaigns

Set up new loyalty campaigns.

Customer Profiles

View and maintain customer profiles.

Loyalty Status

View customer loyalty status and transaction history.

Loyalty Transactions

Easily view loyalty transaction details.

What do Consumers Want from a Hotel Loyalty Program?

Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.

Download the report