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Increase Loyalty and Grow Your Business
Oracle Hospitality OPERA Customer Loyalty Tracking enables hotels to deliver an exceptional guest experience and maximize customer loyalty by centrally gathering and managing guest data.
Rethink Hotel Guest Loyalty
- Centralized guest database shared by multiple properties
- Support for the creation of flexible, tailored loyalty programs
- Corporate and travel agent data management and reporting
- Advanced profile management, including deduplication and rich profiles functionality
- Offer a personalized service to guests by sharing preferences across multiple properties
- Increase repeat business with effective loyalty programs
- Manage accurate account and contact information for your customers
Product Features
Open all Close allHotel Loyalty Campaigns
Set up new loyalty campaigns.
Customer Profiles
View and maintain customer profiles.
Loyalty Status
View customer loyalty status and transaction history.
Loyalty Transactions
Easily view loyalty transaction details.
What do Consumers Want from a Hotel Loyalty Program?
Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.