Brand Consulting

Developing a clear and effective brand strategy requires the right information, people, and processes. We provide a proven consultative framework built specifically for life sciences. Our approach to brand consulting strategy is rooted in a clear focus on your central question, paired with the flexibility to bring in the right data at the right moment for confident decision-making.

Brand consulting services

A framework to support effective decision-making

The Oracle Life Sciences Brand Plus Consulting framework gives life sciences commercial teams the insight to optimize performance through the entire product lifecycle. This process unites unparalleled analytics and expert consultancy to provide a long-term view. We identify opportunities at every point along the product journey to optimize brand experience, access, and execution, with a focus on implementation and planning. With our interactive workshops, you can collaborate with peers to identify focus areas, outline next steps, and craft an effective activation plan based on aligned priorities.

Market-leading data and analytics capabilities

Our consulting process is informed by market-leading data and analytics capabilities, allowing you to plot the optimal course for your brand. We deliver a robust overview of your market's size, potential, dynamics, and key success factors combined with deep insights into the needs, motivations, and concerns of your customers, whether they’re patients, healthcare professionals, or payers. The result is a 360-degree view of the market landscape to support commercial activities.

Brand strategy consulting from a diverse team of experts

Our interdisciplinary team of researchers, methodologists, statisticians, and consultants collaborate seamlessly to help you navigate clinical and commercial challenges. We bring a strategic consulting mindset and framework, backed by extensive expertise, to bridge your knowledge gaps, support strategy development, and help you uncover untapped opportunities.

Get started with Oracle Life Sciences

Get technical support

Explore technical support contacts and resources.

Follow our podcast

Hear from scientists, clinicians, and industry leaders from pharma, biotech and CROs, who are driving innovation in life sciences and health.

Get in touch

Talk to a team member about Oracle solutions for life sciences.