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Oracle Data Cloud began with the drive to make advertising more effective by putting data, measurement capabilities, and powerful contextual intelligence to work. From the beginning, Oracle Data Cloud brought digital marketing into the future by leveraging the technologies of BlueKai Data Management Platform; Grapeshot, the pioneer in privacy-friendly contextual targeting and brand safety solutions; Moat, the award-winning attention measurement platform; Datalogix, which closed the loop connecting offline purchase signals to digital platforms for audience targeting and campaign measurement; AddThis, a leader in global audience segment quality, scale, and insight; and Crosswise, experts at refining omnichannel connections.
Today there is a greater focus on experiences and digital content, forcing adtech and martech to converge. To lead this convergence, Oracle brought together Oracle Data Cloud and Oracle Cloud CX into one organization: Oracle Advertising and Customer Experience (CX). With marketing and advertising together, marketers can optimize their advertising investments and create seamless, personalized customer experiences across the entire customer journey.
Oracle Audiences empower you to engage your most relevant audiences, and maximize campaign efficiency, eliminate wasted spend, and achieve better business outcomes.
Oracle OnRamp takes your offline first-party data assets online so you can plan and budget appropriately, whether engaging active customers and prospects, reactivating lapsed customers, or reducing spend on existing customers.
Oracle Contextual Intelligence helps advertisers and publishers understand the underlying meaning of the environment where ads are served. This mitigates brand safety risks and identifies content that represent opportunities to make your message more impactful without relying on personal identifiers.
Oracle Data Management Platform (formerly Bluekai) unlocks data-driven, customer-first advertising possibilities for quicker acquisition of higher-value customers while achieving greater ad-spend efficiencies. Personalize online, offline, and mobile marketing campaigns with richer data sets about relevant audiences with both scale and accuracy.
Oracle Moat is a comprehensive analytics and measurement platform that provides a suite of solutions across ad verification, attention analytics, cross-platform reach and frequency, ROI outcomes, and marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential.
Understand how data cloud has become Oracle Advertising Cloud