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Oracle B2C Commerce

Oracle B2C Commerce delivers digital buying experiences whenever and wherever customers want to engage with a brand. This unified ecommerce solution drives customer loyalty across all channels.

Oracle Cloud CX Virtual Summit
Is your ecommerce experience excellent? Is your ecommerce experience excellent?

Score your organization’s approach to ecommerce and see where you can improve the customer experience.

Explore Oracle B2C Commerce

Easy-to-use, intuitive tools

Leverage easy-to-use and intuitive tools to minimize business user reliance on IT. Give your team greater efficiency so they can increase the impact of your digital sales channel strategy.

Customer site experience management

Give your nontechnical teams real-time control of the customer website experience with visual drag-and-drop toolkits that help them easily design, test, and optimize—without the need for IT intervention.

Centralized control

Robust, intuitive, cloud-based ecommerce tools allow nontechnical users to manage content as well as search/SEO, products/SKUs, pricing/promotions, inventory/catalog, personalization, and more from a single interface.

Catalog management

Use robust catalog management capabilities that give you total control over your products, pricing, and inventory. Oracle Commerce gives business users full control over their products with an intuitive UI to simplify SKU management, associated media, custom properties, and search.

Flexible, rapid expansion

Expand your digital footprint by leveraging existing investments and reusable components to launch new brands or product categories, enter new markets, and explore new business models.

Optimize CX with intelligence

Build personalized shopping experiences at scale, leveraging native intelligence across the ecommerce platform to attract, engage, and convert customers every step of the way.

Cloud native ecommerce solution

Make discovery of your brand a compelling part of the customer experience with tools such as guided navigation and AI-personalized search that serve B2C shoppers the most relevant results and product listings.

Intelligent personalization

Deliver highly relevant, individualized customer shopping experiences across all segments and audiences with anonymized shopper data and recommendation rules. Offer dynamic promotions based on items in a shopper’s cart.

Business intelligence

Better understand your customers and identify key trends impacting business performance with real-time custom reporting, data visualizations, and interactive dashboards.

Advanced ecosystem integrations

Push the boundaries of what’s possible with Oracle Commerce. Connect customer and company data across all of your applications, launch new business models, and innovate quickly with new technologies and capabilities.

Unified customer engagement

Deliver best-in-class customer experiences for both simple or complex purchasing processes across the entire lifecycle with Oracle CX, which includes marketing cloud, sales cloud, service cloud, and CPQ. Oracle Content Management, a universal asset hub, provides dynamic content delivery anywhere you need it.

Support for every business model

Connect your ecommerce experience across all channels with call center and in-store applications for omnichannel retail capabilities, recurring revenue models or B2B ecommerce using a single, unified storefront.

Seamless CRM and back-office data

Integrate all your omnichannel retail—including BOPIS or click and collect models—to deliver a seamless customer experience across channels and tap into subscription models with easier self-service management.

Innovation and extensibility

Set the bar for innovative customer experiences with no/low-code integrations to incorporate Oracle Commerce into any device and digital customer touchpoint, such as AR/VR, voice, the Internet of Things (IoT), and more.

Deploy, adapt, and scale with modern architecture

Deploy, adapt, and scale in the cloud.

Cloud native ecommerce

Leverage the benefits of commerce cloud, such as updates pushed regularly throughout the year. Eliminate the cost and burden of compliance, security, performance, and hardware.

API-first commerce

Improve flexibility and the customer experience to match the unique needs of your business. Go fully curated for faster implementation or completely headless with easy-to-use REST APIs to integrate ecommerce anywhere.

Full-featured storefront

Simplify your integration and customization needs and go live faster with native capabilities, such as guided search, personalization, and AI-driven recommendations. Get the tools that drive success.

High availability

Scale with ease and maximize uptime to never miss a sales opportunity. Operating on a unique, high-availability architecture, Oracle Commerce dramatically minimizes the chance of an outage.

Oracle B2C Commerce customer successes

View more customer successes

B2C customers across many industries are using Oracle Commerce to improve and expand their sales efforts.

Key benefits—B2C ecommerce

Increase agility and get in market faster

Control the customer’s website experience with drag-and-drop tools using Oracle Commerce’s open, API-first platform.

Greater visibility with real-time intelligence and insights

Glean real-time insights using interactive dashboards and data visualizations, and create customized KPI reports.

More relevant and personalized experiences

Connect all aspects of ecommerce and content to create a digital commerce solution that engages customers across a lifetime of interactions with unique, personalized experiences—at the right moment, on the right channel.

Build a frictionless, personalized ecommerce experience

Efficient, low-cost growth

Reduce costs, vendors, tools, and integrations with a fully integrated application that allows you to expand globally to new brands and business models.

The power of integrating ERP, CPQ, and commerce clouds (PDF)

Ovum: Combine data and AI across marketing, ecommerce, sales, and customer service for an effective customer engagement platform (PDF)

May 26, 2022

What is headless commerce—and is it right for you?

Shad Stalians, Principal Product Manager, Oracle Advertising and CX

One of the most discussed and debated trends in digital commerce technology is the idea of using a headless architecture for ecommerce experiences. But what does it actually mean to go headless? What are the advantages and the challenges?

Read the blog

Featured blogs

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Cloud readiness

Best practices and resources

Find best practices and useful resources that can help you make the most of your Advertising and CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Commerce including Oracle B2C Commerce. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Cloud Customer Connect

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales, marketing, and service cloud solutions—directly to Oracle development.

CX Cloud Marketplace

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales, service, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Ecommerce best practices

Ecommerce best practices

At its heart, ecommerce is the buying and selling products and/or services online. Ecommerce customers purchase from their computers as well as other connected devices including smartphones, wearable tech, tablets, and a variety of digital assistants or voice assistants. Ecommerce is booming in both business-to-consumer (B2C) and business-to-business (B2B) sectors. So to build an ecommerce business that grows your sales footprint and keeps your customers coming back, you need to unify all the pieces and parts. That why it’s good to be aware of the best practices.

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