Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels.
Learn more about Oracle BlueKai Data Management Platform
Assemble data from many different sources and make it useable.
Expand your audience and reach the appropriate groups of consumers
Conduct personalized marketing at the individual level with a consistent message across devices.
Continuously refine your target audience to ensure it’s based on up-to-date information.
Deliver your message so that it has the greatest impact.
Identify customer activity
Use Oracle ID Graph to have a single view of each customer
Use data to drive your advertising decisions
Michael McNichols, Senior Content Manager, Oracle
Customer data platforms (CDP), CRM systems, and data management platforms (DMPs) are all vital tools in a digital marketer’s arsenal. They help them use data to inform their campaigns, personalize their messaging, and gauge the effectiveness of their efforts. Let’s read how they do this, and how they work together.Read the complete post
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A data management platform (DMP) collects, organizes, and activates first-, second-, and third-party audience data from various online, offline, and mobile sources. It then uses that data to build detailed customer profiles that drive targeted advertising and personalization initiatives. Discover how, when used effectively, a DMP is the backbone of your digital marketing efforts.