Oracle is turning into a cloud giant. Why its stock is a buy.

02/19/2021

Oracle stock is rated as a buy by Barron’s. Called "a new giant" in cloud computing, Barron’s cover story is bullish on Oracle’s cloud software prospects.

The disruptive Larry Ellison: Shatters tradition to reflect new cloud realities

02/16/2021

Larry Ellison is reshaping the cloud software landscape by combining/integrating Oracle’s suite of CX cloud applications (sales, service, marketing) with Oracle Data Cloud products and changing the name of this new suite of cloud CX apps from "CX" to "Advertising and CX." And it is more—much more—than a simple name change or shuffling of words.

Oracle’s reinvention

02/16/2021

Oracle Customer Experience (CX) updated Oracle Marketing, Oracle Sales, and Oracle Service. Updated customer service features include those that support agent onboarding, enhanced agent consoles with conversational feeds, and holistic account views.

Oracle announces new CX platform updates

02/12/2021

Oracle Customer Experience (CX) updated Oracle Marketing, Oracle Sales, and Oracle Service. The updated B2B customer service capabilities include a new intuitive agent console and digital customer self-service features.

Oracle CX updates focus on loyalty tech, B2B selling, service

02/10/2021

In a recent innovation showcase, Oracle announced updates to the Oracle Fusion Cloud CX suite, including features for B2B sales and customer service teams. Innovations that help customer service teams include agent-assist tools and digital self-service tools for automated, rapid customer service.

Oracle announces a series of updates to its Cloud CX offering

02/10/2021

Oracle announced the updates to Oracle Cloud Customer Experience (CX). New features been added to Oracle Sales, Oracle Service, and Oracle Marketing speed up sales cycles, resolve customer service inquiries faster, and enhance loyalty marketing initiatives with CDP integration.

Oracle updates CX portfolio with new sales, marketing tools

02/10/2021

Oracle announced updates to sales, service, and marketing cloud applications, including to its Sales, Service, and Loyalty applications. Service cloud innovations include improvements to artificial intelligence, advanced knowledge management, digital assistant, and proactive guidance tools.

New solution from Oracle helps communications industry drive better CX

11/18/2020

Oracle has announced a new cloud-based customer experience (CX) solution for the communications industry. Oracle Digital Experience for Communications captures and analyzes customer interaction data from CRM systems and back-office operations to help service providers better understand their customers’ unique buying behaviors and preferences. With this understanding, they can quickly launch compelling new offers and products, provide better customer service, and increase sales.

Larry Ellison discusses the future of office work and integrated applications

11/9/2020

Larry Ellison, Oracle’s chairman and chief technology officer, shared insights and opinions during a recent discussion with Rob Tarkoff, the executive vice president who leads Oracle’s cloud customer experience (CX) business, which includes sales, marketing, customer service, and ecommerce cloud applications.

Oracle’s Larry Ellison hosts ‘Future of CX’ event today and Salesforce is looking increasingly complex

11/9/2020

Oracle has a plan to help businesses in every industry transform the customer experience. This plan is unique as, unlike Salesforce and other CX players that are only now starting to acquire the industry expertise required, Oracle has been focused on building extremely deep industry domain knowledge for many, many years.

Oracle CX targets communications industry with new apps

10/29/2020

Oracle released Digital Experience for Communications, a customized version of Oracle Cloud CX for the telecommunications industry that incorporates the company's customer data platform (CDP).

Five aces to overcoming the pandemic for CMOs

10/21/2020

Learn how two companies are using CX software from Oracle—marketing cloud, sales cloud, service cloud, and commerce cloud—to gain agility, remain adaptable, stay in alignment, remain authentic, and take the right actions.

Oracle CX upgrades focus on field service, contact center

9/18/2020

Oracle adds self-service features, field service management tools and contact center capabilities to its Cloud CX suite in response to customers' business needs during the COVID-19 pandemic.

Snowflake sets record IPO, Oracle updates service cloud offering and more DX news

9/18/2020

Oracle has rolled out a series of updates to Oracle CX Service including Intelligent Advisor, Service Center—with key contact center agent experience upgrades—as well as new field service management capabilities.

Pandemic challenges companies to master customer signals, Oracle execs say at Cloud CX Virtual Summit

9/17/2020

The shift to work from home for customer service agents created several questions for contact center operators? The answer:Use customer data to master customer signals.

5 companies take on the changing challenges of ecommerce

09/03/20

As many organizations are responding to the growth in online sales during the COVID-19 pandemic Oracle CX Commerce is being leveraged by customers to run multiple ecommerce sites from the same cloud platform.

Oracle helps marketers navigate changes during Covid-19

08/30/20

In CXOtoday, Shashi Seth, senior vice president of Oracle CX Marketing, discusses how Oracle is helping marketers manage and respond to changes during the recent COVID-19 pandemic with the help of new enhancements to its Oracle CX Marketing.

Oracle updates its marketing tools for more impactful customer interactions

08/06/20

Updates to Oracle CX Marketing include new ABM capabilities and Eloqua integrations that will enable organizations to better learn about their customers and create more impactful customer interactions.

It’s time to think differently: Oracle CX Cloud

08/06/20

At the virtual Oracle Cloud CX summit, Shashi Seth, SVP of Oracle Marketing Cloud, discusses Oracle’s current CX roadmap, which includes new ways to help customers accomplish more with fewer resources in less time.

How AI/ML are driving customer experience and the Experience Economy

08/01/20

Rob Tarkoff, executive vice president of CX and Oracle Data Cloud, discusses the how leveraging AI and machine learning can make every customer impactful in the experience economy.

Making every interaction with customers matter

07/30/20

Oracle’s Nate Skinner, SVP and global marketing leader for customer experience at Oracle, discusses why the global pandemic is bringing into clear focus the importance of the “experience economy,” and how AI can help create stronger relationships with the customers.

Oracle CX head Rob Tarkoff: Acquisition integrations complete

07/29/20

Rob Tarkoff, executive vice president of Oracle CX and Oracle Data Cloud, shares the details about new integrations into Oracle's customer experience SaaS application stack.

3 ways inside sales teams can help you succeed in the era of remote selling

07/09/20

Kayleigh Halko, senior manager of CX product strategy, Oracle, discusses how companies can harness the rise of inside sales to adapt to remote selling models that are becoming more prevalent in today’s market.

Rob Tarkoff from Oracle on customer experience, trust, and “The New Next”

05/26/20

In a podcast for DMEXCO, Oracle’s Rob Tarkoff, EVP, CX and Oracle Data Cloud, Fusion CX Development, spoke to influencer Alex Wunschel where he covers customer experience, trust, and “The New Next” answering questions, such as “Why is trust so crucial in the customer experience?”

Marketers are relying on five measurement tactics for assessing ad frequency, reach, and views verification

05/26/20

Kevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.

How advertisers should adjust strategies for the at-home audience

05/21/20

Derek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.

Moat introduces new reach tool for cross-platform digital campaigns

05/19/20

The Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company iSpot.tv, which has 14 million TV devices in its measurement network.

Customer data platforms: Why they’ll make a difference in your business

05/19/20

Customer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.

Why brand suitability is important for publishers and advertisers

05/12/20

Chris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.

7 ways to add more value to your loyalty program

04/20/20

CX blogger Shep Hyken highlights a recent article by Oracle’s Emily Rudin, senior director of loyalty sales, as one of the top reads of the week. The article discusses how to keep customers active in loyalty programs.