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Our new consumer research reveals three critical factors impacting consumer behavior as global conditions have changed—the pandemic effect, the social influence, and the holiday impact. Leverage this consumer study to learn how retailers can anticipate, embrace, and thrive in the New Next.
2020 has been a year to remember and to forget. The Anatomy of Change: Understanding Consumer Behavior in the New Next 2020 consumer research examines the effects that the pandemic has had on the retail industry and the consumer experience. Consumer expectations—online and offline shopping experiences—have dramatically affected and inspired new behaviors for shoppers. The year remains dynamic and unexpected, continuing to redefine what it means to have a superior consumer experience, from speed and selection to safety and sanitation.