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Oracle Moat Measurement

Oracle Moat is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns.

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Explore Oracle Moat Measurement

Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.

Real-time lift measurement

Moat Outcomes provides fast, easy access to ad effectiveness data, empowering you to make decisions while your campaign is still in-flight. Evaluate campaigns across all digital channels with both historical and real-time performance data to drive better performance.

Deduplicated reach and frequency for TV and digital

Moat Reach helps you eliminate waste and understand if your ads are reaching the intended audiences at the optimal frequency. Moat Reach gives you insights by using deduplicated impressions that link back to anonymized individuals and households.

Etisalat

Transforming Etisalat's digital performance

Discover how multinational telecommunications brand Etisalat transformed its digital performance through a trusted partnership with their agency, Initiative, and Moat by Oracle.

Oracle Moat key benefits

How Pandora uses lift measurement to drive campaign ROI for their advertisers

Oracle Advertising

Learn how Pandora goes beyond standard baseline metrics to drive campaign ROI and deliver their advertisers true digital impact.

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