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Personalized Marketing in the Experience Economy


A peer learning event for marketers, where leading CMOs share how intelligent marketing can help reimagine customer experiences.

15 October 2020

Watch the replay

The Experience Economy has taught service leaders how to be resilient in the face of change. Today, businesses must respond faster and be more agile than ever before. As service professionals look toward recovery—and reinvention—they’re more reliant on customer signals than ever. In this Virtual Summit, learn how to interpret those signals to meet customer expectations and position your company for growth.

Mastering Customer Signals in the Experience Economy (21:48)

The Experience Economy has taught us that in order to lead we must be resilient in the face of constant change. Now, customer experience professionals are navigating unchartered territory. It’s clear that businesses must respond faster and be more agile. As CX professionals look toward recovery and in many cases, reinvention, they are more reliant on customer signals than ever.

Rob Tarkoff, Executive Vice President, Oracle CX and Data Cloud, Oracle Corporation.

What CEOs want from CMOs – 5 Aces that stack the odds in your favour (18:02)

Unravel the five aces (yes, five) that CEOs want, and CMOs have, that stack the odds in your favour. Hear from Jojo Concepcion, Chairman & CEO of CIC on the impact they’re seeing from Marketing today and what they expect to see in the future. More importantly, hear what he’s doing as a CEO to empower the marketing function to be future ready.

Jojo Concepcion, Chairman & CEO, Concepcion Industrial Corporation
Garrett Ilg, President – JAPAC, Oracle Corporation

How Can Marketing Help Businesses Navigate Change - University of Auckland (10:31)

Learn how a team of four at University of Auckland transformed their flagship event into a seamless digital experience in the peak of the pandemic. Watch how they delivered real outcomes using a robust martech stack to connect data, intelligence and customer experience.

Max Woodhead | Dan Holt, University of Auckland

How Can Marketing Help Businesses Navigate Change - Max's Group (10:52)

Brands who are in a prime position to deliver innovative experiences that outperform competitors, especially during tumultuous times, have a deep understanding of their best customers, and their fingers on the pulse of what it is they really want. Hear from Mark De Joya, on how Max’s group uses local insights to create a market of one.

Mark De Joya, Head of Corporate Communications, Max’s Group

Authenticity & Relevance: Marketing’s Rallying Cry - Bausch + Lomb (08:08)

Hear from Bausch + Lomb on what it means to go beyond just showing customers empathy. Watch how a unified data layer helps them convert data signals into meaningful engagement with customers and deepen relationships and how marketing is taking the lead in this.

Rohan Arora, Head of Marketing, Bausch + Lomb

Authenticity & Relevance: Marketing’s Rallying Cry - Filinvest Land (06:57)

Hear from the CMO of Filinvest land on how they ensure every customer engagement is contextual, individualized and stands out from the crowd. Discover how they delivered P 7Billion in revenue using their ‘Listen, Co-create, Serve and Deliver’ framework.

Vince Abejo, Chief Sales and Marketing Officer, Filinvest Land

From Good to Great – Building Your 90 Day Action Plan: NTT Ltd. (09:16)

Listen to Min Erh Mah, on how NTT Ltd. enables a connected future and the role marketing plays in it. She shares three tips for marketers looking to push the envelope and talks about how she uses them to deliver business results.

Min Erh Mah, Senior Director Marketing-APAC, NTT Ltd.

From Good to Great – Building Your 90 Day Action Plan: Joe Escobedo (07:15)

Join Joe Escobedo, an industry influencer, as he shares his PACK framework for excellence in content marketing and taking your brand from good to great. Peppered with anecdotes and real life examples, Joe covers shares practical advise you can use, today.

Joe Escobedo, CEO, Esco Media