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常見問題

Keeping Pace with Digital-Savvy Consumers

Oracle helps media and entertainment (M&E) companies address challenges in transitioning to and succeeding in the digital world. Plan for the future as you seek to attract, develop, and retain talent, and empower a collaborative digital workplace to improve productivity.

Media and Entertainment Industry Value Map

Today's audiences consume what they want, when they want, wherever they are. Demand for innovation is high and content is still king. Media and entertainment (M&E) companies must innovate in terms of content, delivery, and overall user experience to delight and retain their user base. Take a look at what Oracle offers M&E companies in each functional area and business process to enable this transformation.

Power to the Consumer

Personalization is the theme in PWC’s Global Media and Entertainment Outlook. As today’s consumers are eager, highly selective, and voracious, M&E companies must focus on increasingly personalized interactions to provide them with media experiences tailored to their own preferences, contexts, and schedules.

Media and Entertainment Trends

Power to the Consumer

Power to the Consumer

Personalization is the theme in PWC’s Global Media and Entertainment Outlook. As today’s consumers are eager, highly selective, and voracious, M&E companies must focus on increasingly personalized interactions to provide them with media experiences tailored to their own preferences, contexts, and schedules.

Battle for Content

Battle for content

Today's audiences consume what they want, when they want, wherever they are. Demand for innovation is high, and content is still king. M&E companies must innovate in terms of content, delivery, and overall user experience to delight and retain their user base.

Over-the-Top Streaming

Over-the-top streaming

The video streaming war is heating up—as more and more companies launch direct-to-consumer services—and subscription fatigue is setting in. M&E companies need to take stock of what consumers today really want. Could a model that offers both ad-free and ad-supported services be the key?

Media and Entertainment Solutions

Oracle helps your M&E company address challenges in transitioning to and succeeding in the digital world. Take a look at our industry solutions to see how you can leverage our cloud products to both be future-proof and future-ready. Industry solutions leverage cloud software, infrastructure, and emerging technologies like artificial intelligence (AI), Internet of Things (IoT), blockchain, and digital assistants to solve the challenges you face today.

What's New in Media and Entertainment

JW Player, the world’s largest independent video platform, announces an integration with Oracle Data Cloud to strengthen ad targeting

The collaboration combines Oracle’s machine learning video context with JW player’s unrivaled inventory of quality video content, enabling brands to find JW Player inventory that is more relevant to their digital video audiences.

Phenix delivers synchronized, real-time, streaming video solutions to their audiences—with latency of less than half of a second—using Oracle Cloud Infrastructure

Phenix CMO Jed Corenthal discusses how his company uses Oracle Cloud Infrastructure to stream music, sports, sports betting, award ceremonies, and more to millions of internet viewers 100 times faster than the major networks.

Here is what it was like inside Oracle Park for the San Francisco Giants' first home game amid COVID-19

The COVID-19 pandemic precipitated unusual conditions for opening night at Oracle Park. What did it entail? Spoiler alert: thermometers, lots of hand sanitizer, and a prerecorded audio track of fans, among other things.

Championship sports teams are using Oracle Cloud and analytics solutions to optimize player performance and business operations while creating a personalized fan experience

Leaders from the San Francisco Giants, SailGP, and Universal Tennis Rating come together for an on-demand webinar on how both established championship teams and sport startups are using Oracle technology and analytics to deliver value for their operations, fans, consumers, and constituents.

Professional sports teams are taking their marketing to new heights with Oracle solutions

In this on-demand webinar, championship sports teams discuss how they navigate in today’s changing times. You’ll hear from marketing leaders from the San Francisco Giants, Golden State Warriors, Monumental Sports & Entertainment, and the Phoenix Suns to learn how to drive innovation and create efficiencies using Oracle.

Oracle Data Cloud experts provide a series of virtual events on maximizing campaign ROI and hot other hot topics

As consumer behavior shifts and economies adjust, the digital advertising industry must adapt. Join experts at Oracle Data Cloud for this digital event series to learn about key tactics for maximizing campaign ROI and today's most-pressing programmatic topics, such as invalid traffic detection, brand safety, and attention analytics.

Oracle helps advertisers reach the right result with Moat Reach

The centerpiece of Moat Reach is an intuitive interface that displays unified, people-based metrics for audience reach and frequency across all types of media. Using Moat Reach, advertisers can ensure that their message is seen by their intended audiences, including reach across advanced audience segments.

Oracle Cloud powers new video, gaming, and sports streaming services

Leading content streaming companies, Phenix, Net Insight, and Mynet Inc., turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand.

How media CFOs can reduce investment risk

Find out why although content is a key differentiator, aggregating content is not enough to win eyeballs and subscribers. The key is getting quality content to consumers as quickly, efficiently, and cost-effectively as possible.

Emerging technologies enable direct-to-consumer business models

Data is the new currency in media, and emerging data toolsets, including machine learning, predictive analytics, and artificial intelligence, are the technology infrastructure needed to optimize that investment. These tools enable the real-time response that a direct-to-consumer model demands.

IoT enables Pay TV providers to gain a new weapon in the OTT war

Consider how an IoT-enabled solution can improve customer service and deliver next-generation capabilities for your pay TV business.

Oracle named a leader in 2019 Gartner Magic Quadrant for Field Service Management

We at Oracle are excited to once again be named a 'Leader' in the Gartner Magic Quadrant for Field Service Management, based on our ability to execute and completeness of vision.

NBC Sports number one social marketing priority

Jennifer Storms, the chief marketing officer for NBC Sports, describes how one of the biggest challenges her team faces is how to understand its audiences better in order to engage with them across different platforms.