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常見問題
The Platform for Modern Retail Analytics, Retail AI, and Science
It’s no longer enough to have awesome products—retail consumers expect retailers to deliver individualized offers and anticipate their next move. In fact, 48 percent of retail consumers believe “offers that are better than what anyone else can get based on my loyalty status are absolutely essential. (Setting the Bar: Global Customers Experience Trends, 2019).
With infinite consumer data to consider, and limited retail analytics resources to manage and mine it, how can modern retailers achieve a holistic view of existing customers and deliver compelling offers that convert? What’s the most cost-efficient and effective strategy for new retail customer acquisition?
Oracle Retail Insights Suite and Retail Science Platform enable retailers to balance the need for advanced retail analytics and retail science without incurring the significant overhead of retail AI and data scientists.
Insights and Science Products
Assortment and Space Optimization Cloud Service
Leverage a highly visual, intuitive, end-to-end workflow to define and execute local market assortments.
Consumer Insights
Empower retail marketing teams with deep insights on existing customers, to target your next customer.
Customer Insights Cloud Service
Understand customer preferences to inform granular segmentation and personalization.
Merchandising Insights Cloud Service
Identify actionable merchandising opportunities.
Offer Optimization Cloud Service
Drive optimal recommendations for promotions, markdowns, and targeted offers.
Retail Insights Cloud Service Suite
Fully exploit the value of your big data and inform your decisions.
Retail Science Platform Cloud Service
A proven suite of retail science applications, purpose-built and field tested.
Insights and Science Resources
Explore the research, stories, tools and more to help you understand the power of Oracle Retail insights and science products.
