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Through a single platform, marketing organizations can manage and orchestrate all interactions with your customers across email, mobile, social, display, and the web. CMOs across all industries will be equipped with the ability to drive exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle.
Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.
How does Oracle Cross-Channel Orchestration help digital marketers manage cross-channel experiences?
Oracle helps marketers design cross-channel customer experiences that are personalized and sophisticated. With one powerful yet easy to use platform, Oracle brings deeply integrated, best-in-class technologies and industry-leading insights together to help marketers realize their goals.
What makes Cross-Channel Orchestration different than the other platforms?
Oracle delivers innovative features that matter to marketers, is supported by unparalleled infrastructure, and provides unique solutions that yield incredible—and incredibly achievable—results.
Oracle Responsys A/B testing capabilities make our content optimization seamless. We increased efficiency by applying an automated messaging approach that was triggered by ongoing user behavior, instead of using recurring broadcast campaigns.—Ofir Platner, Head of Online Marketing Operations & Analytics, PowToon
Our newly redesigned customer e-newsletter is a valuable channel to help us serve and know our customers better than anyone else.—Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra