Data as a Service (DaaS) is a revolutionary new service that gives you unprecedented levels of connection to customers.
DaaS is a response to the growing volume and variety of data generated in today’s digital world. Users consume data across a variety of systems and processes—data that can be used to make customer engagements more relevant and impactful. This data-driven insight helps you connect with customers across marketing and sales to virtually all areas of your business.
DaaS is a cost-efficient, agile service that lets you focus on selling your products, rather than sourcing, managing and activating data. Oracle Data Cloud DaaS offerings—powered by Oracle ID Graph—bring together the largest array of data-driven solutions so marketers, sales professionals and research/insight teams can integrate better customer data for a competitive advantage.
Oracle Data Cloud aggregates, analyses and activates consumer data into one unified solution. Powered by Oracle ID Graph, this DaaS offering creates cross-channel consumer understanding, so that you can know more about who your customers are, what they do, where they go and what they buy.
Oracle Data Cloud brings together various data segments to better reveal who your audience is and what they do, where they go and what they buy.
Oracle Data Cloud helps marketers quickly identify audiences, connecting their behaviours across devices and platforms. So that you can deliver the right message, to the right customer—at the right time.
Break through the clutter and deliver a message that resonates. With Oracle Data Cloud, marketers and publishers can use modelling, proprietary data science and vertical expertise to make smarter data.
Prove the effectiveness of your marketing initiatives. Oracle Data Cloud enables you to use transaction data to measure the impact of your marketing and engagement efforts and optimise future campaigns.