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Marketers Embrace New Technologies
In the era of automated, targeted, personalised CX, CMOs, in cooperation with IT, can futureproof their brand by tackling data ethics and security.
Data-Driven CX
Protect Your Brand
Discover how CMOs can team up with IT to protect both data and brand.
Ensure Data Accuracy
Marketing leaders need a consistent data strategy that will enable insights instantly, anyplace, anytime.
Enforce AI Technology
Find out how AI can have a massive impact on personalised, cross-channel marketing.
Data for Success
Find out how transparency and the ethical usage of customer data is central to marketing success.
Renewing Trust in Your Data Strategy
Target. Automate. Deliver.
Discover how Kenya Airways implemented AI technologies to deliver targeted, automated, and personal CX for marketing success.
Why Marketing Is Recruiting IT Talent
Watch Sarah Speake from Speake Up Consulting talk about the happy marriage of marketing and IT.
Scaling Innovation for Growth
In this episode, IDC and Oracle experts address ethical usage of data to build brand trust.
Innovation and Inspiration
Find out more about intelligent automation for marketing success.