Marketing Leads Innovation

5,000 executives agree that innovation drives growth, yet barriers remain. Isolation and turning data into insights are key issues for marketing, which ranks low on owning innovation. Find out why.

Successful Innovation

 

Innovate for Success

Innovation drives business growth, but there are barriers to implementation.

 

Marketing Is in the Driver’s Seat

46% of marketing executives recognise their lead role in driving business growth through technological innovation, but actually rank low when it comes to owning innovation.

 

Drive Your Growth

Although challenges remain, including trust between departments, marketers can help lead strategic growth through data-driven insights.

 

Data Drives Insights

Marketers have access to data, insights, and new technologies to lead the business innovation agenda.

Innovation-Driven Growth

Real-Time Personalised Experience

Real-Time Personalised Experience

See how Localz’ solutions keep things real-time and personal throughout their customer purchase cycle.

Marketing Drives Innovation

Marketing Drives Innovation

Marketers can drive business growth and reduce barriers to innovation.

Simplify, Innovate, Deliver

Simplify, Innovate, Deliver

Marketers must lead technological innovation to drive business growth.