If businesses are to avoid disruption from technology businesses, they must transform their CX. Which steps can companies take to transform their Customer Experience capabilities?
In today’s consumer driven world, retailers must innovate with digital technologies to connect with their consumers along their path to purchase, across the pre-shop, shop and post-shop phases. Connecting the digital and physical worlds deliver seamless, cross-channel experiences which will define the companies that thrive in this hyperconnected consumer world. Leveraging new store technologies will help you know, engage, and convert more consumers and help your stores become a competitive advantage.
If brands still want to exist in 5 years, they must transform their CX. Shoppers increasingly expect to receive meaningful deals, customized products, responsive and caring customer service. You no longer have a choice. If you’ve not done so already, you must evolve to a data-driven and connected CX infrastructure. Hyper-personalization, chatbots, organic channels, IoT and Adaptive Intelligence make a big difference but can appear difficult to tackle.
Almost every day, it seems, novel technologies emerge which allow retail brands to delight their customers in new ways. Sometimes knowing which technologies to invest in, and which to ignore, can be the difference between success and failure. Oracle delivers a complete Digital Store Solution that enables the integration of store infrastructure and consumer engagement technologies. An integrated platform built on cloud-based systems gives brands the flexibility to transform at a fast pace.
Redefining brand experiences with digital/physical retail.See now
Digital Decisions for Retail.Read now
Uplift in traffic levels, mobile experience redesign, affordable fashion and homeware products marketingWatch now
Industry research and case studies by InternetRetailingRead more
Business Insider’s perspectiveRead now
Why do you need to adapt to win in today's marketplace?Read now
Mothercare discusses how they use Oracle for social listening and publishing to allow them to gather insights, and in turn, talk to their customers better.
Watch these on-demand demos to explore hot topics, real-world examples and demonstrations of the latest and greatest in Oracle CX Cloud: