Your Cloud, Your Way : Cloud Platform

Make Your Business Fly

The Right Application Environment Can Make Your Business Fly

Dain Hansen, Senior Director,
Cloud Platform GTM, Product Business Group @Dainsworld


Businesses can run applications faster, more flexibly and cheaper with the latest Infrastructure as a Service

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Applications are the lifeblood of day-to-day business. They are vital right across the organization, from HR to sales, from finance to marketing. For a business to thrive it needs total confidence that its cloud platform can host all the applications it needs today and in the future as cost effectively as possible.

Whether your applications are delivered as a cloud service (SaaS), running in your data centre, or as a mix of the two (which is the reality for most organizations today), your business will need platform services to integrate and extend those applications. And you will need a robust, scalable, secure and flexible infrastructure in which any workload can be handled on premise or moved to the cloud as required without having to write new code or commit to vendor-specific requirements, such as being tied to a particular database.

 For a business to thrive it needs total confidence that its cloud platform can host all the applications it needs today and in the future. 

Looking at integration first, when even one application is poorly integrated, the whole organization can suffer. Just as the separate strands of a coil of rope come together to deliver greater power and strength than they do separately, so an organization is strongest when its technology backbone integrates the greatest number of elements.

Dain Hansen

Dain Hansen, Senior Director, Cloud Platform GTM

Disjointed application management can be a significant issue. Recent research by Oracle found that 47 percent of organizations regard poor application integration as one of the greatest areas of inefficiency in their current IT model.

The ideal environment supports both existing applications and the development of the new ones to address emerging business needs. And it supports the ability to choose where it makes most sense for you to run them. There is little to gain by selecting an infrastructure provider that forces migration to particular application development tools, or provides tools and databases that are not widely supported. That scenario means organizations become tied in to restrictive systems which may not meet their needs in the future. It can prove costly moving there and even more costly and time-consuming to move away, so organizations may be forced to stick with a situation that is far from ideal.

By contrast, Oracle’s IaaS gives organizations the freedom to move on-premise enterprise applications and workloads between data centre and cloud environments or take advantage of cloud capabilities from behind the corporate firewall with industry-first offerings like the Oracle Cloud Machine. And when integrated with Oracle Platform as a Service, it delivers tools to extend the functionality of apps, whatever the provider.

This mix of cloud native and legacy support (and the interaction between the different application types) is the most effective application environment for organizations not fully in the cloud. By supporting both cloud-based and non-cloud applications, Oracle’s application environment supports organizations as they develop their cloud strategy, whether that is cloud-only, cloud-first or a limited use of cloud.

 A mix of cloud native and legacy support (and the interaction between the different application types) is the most effective application environment for organizations not fully in the
cloud. 

As well as flexibility, Oracle IaaS also supports the faster running of applications and database workloads. This is made possible by a number of innovations with the latest Bare Metal Cloud Services, including denser servers and network technology that enables maximum bandwidth with just microseconds of latency between nodes.

These improvements mean Oracle IaaS supports demanding applications such as Hadoop for big data, transaction processing, real-time analytics, 3D rendering and video encoding. Artificial intelligence company Falkonry, for example, is now able to run double the amount of simulations on Bare Metal Cloud Services as it did previously – and at a lower cost. Meanwhile, uStudio, an enterprise video solutions company, can now transcode HD video nine times faster than before.

Pricing is kept low thanks to traffic between availability domains not costing anything, meaning all applications can be deployed with high availability and no network cost penalties. In addition, Oracle offers 10 TB of free outbound bandwidth per month, and charges just $0.01/GB per month after that – around 80 percent less than other large cloud providers.

 A single cloud platform provider that’s flexible enough to accommodate all of an organization’s application needs will foster unity across lines of business, remove expensive legacy systems, and streamline technology provision. 

Businesses are under increasing financial pressure, and like any other department IT has to provide great value for money and maximum efficiency. There is little doubt cloud supports these requirements while providing the greatest benefits.

A single cloud platform provider that’s flexible enough to accommodate all of an organization’s application needs will foster unity across lines of business, remove expensive legacy systems, and streamline technology provision to overcome inefficiencies. With that kind of application support, a business can fly.


This blogs series was created in association with Intel®.
Intel Inside®. Powerful Cloud (Services) Outside.

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