The retail sector is one of the industries most affected by digital business transformation, so retail is one of the most rapidly changing verticals across the world. It’s often at the forefront of technological endeavours to keep pace with the evolving needs of a 24/7 customer base.
The challenges for retailers are countless: how to respond to the new shopper expectations; how to bridge the gap between digital and physical shopping experiences; how to modernise the back-office processes… In a series of three ebooks, Oracle provides answers to these challenges.
This ebook dives into digital innovation in the age of consumer choice; the other two ebooks explore how to leverage data for profitability and personalisation, and agile operations respectively.