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Digital challenges everything we know. It transforms industries, revolutionises how we live, and offers limitless space for businesses to create value. And it’s happening now! You can create value, earn loyalty and reduce cost of operations by building intelligent, in-the-moment experiences across different channels simultaneously, in-context and collaboratively.
Digital Connections: The Secret to Business Success
Digital transformation is enabling a new class of business that is more agile than its competitors and as a result, better suited to creating new and innovative services; ones that are closely aligned to what customers actually want. These are businesses with lightning-fast internal operations and customer services; businesses which are able to exploit all of their organisation’s assets in real-time to create maximum value for customers, employees and partners.
For established businesses used to a slower pace of change, the race is now on to understand how digital transformation can apply to their organisations – a task that can seem complex and daunting. However, when reduced to its fundamentals it becomes clear that digital transformation is to a large degree based on a relatively simple premise and one that all businesses can get to grips with: the ability to facilitate better business interactions by connecting people, places and things.
Digital Engagement: What Every Business Needs to Know
The digital revolution is an opportunity for any business to transform its own operations and in doing so, find new markets, develop new business models, and engage with consumers in innovative ways. To do this, companies must understand the nature of digital engagement and the possibilities that it affords. Digital engagement is driven by leveraging technology but success is about ensuring positive outcomes.
It encompasses creating new revenue streams, seeking out new business opportunities, finding a competitive edge, creating efficiencies, and better serving customers.
Any business serious about creating disruptive digital engagement needs to adopt a mature digital engagement platform. The agile nature of digital engagement means that any such platform must be based on cloud computing technology, only the cloud can deliver the flexibility, integration capabilities and speed businesses need to innovate and take engagement models to market before their competitors.
Digital Security: Enabling the Modern Enterprise
The way businesses need to think about digital security is changing completely. Before the advent of cloud computing, mobile, social media, the Internet of Things, and the other technologies that are transforming business, security was relatively simple. As data resided within the databases well within the perimeter of the enterprise, firms could lock it down with a reasonable degree of certainty that it would not fall into the wrong hands.
However, modern enterprise technologies are being designed with one aim in mind: to ease the flow of data around the business to enable innovation. As a result, modern data systems are highly interconnected, with data flowing freely between machines, on-premise databases, cloud-based systems, employee devices, customer devices and partner networks, to bring about transformational customer services and business models.
Digital security is evolving to ensure that these benefits can be leveraged fully by businesses.