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Oracle Maxymiser enabled us to test and learn various experiences at different points of the onsite journey. Based on A/B test results, we have added 3% to our digital revenue. We will leverage Oracle Maxymiser’s capabilities in the near future so that we can address our customers with more personalization.
It’s a saturated market, so for me the service is the defining factor in choosing a tool. The main reason why I’ve been steering towards Oracle Maxymiser is the support we get from Oracle’s product team. We went through a lot of front-end and back-end changes. The product team came to our offices and helped us sort these issues.