Oracle Social Cloud helps us better engage and understand our customers—with the aim of increasing brand awareness and loyalty. We are confident that every social post has been through a strict approvals process, ensuring we meet our regulatory responsibilities while building a strong social presence.
Yorkshire Building Society is a leading mutual organization in the UK, providing mortgages, savings, investments, and insurance products to 3.1 million members via a network of 307 branches and agencies. Its vision is to be the most trusted provider of financial services in the UK.
The 152 year old organization sought to establish a social media presence to reach its clients on their preferred social platform. The company required a social vendor that could offer the capability to create a centralized social media strategy, improve net promoter score and customer loyalty, and manage multiple campaigns on several different social platforms.
During a full tender process we compared Oracle, Adobe, Salesforce, and Hootsuite. We wanted a powerful tool and chose Oracle Social Cloud for its solid infrastructure, workflow, archiving, ease of publishing across multiple brands, accurate listening, and detailed analytics.
“Oracle Social Cloud was very quick to implement, we were up and running in less than a week. The Oracle Customer Success team offered excellent ongoing support, technical and product advice, as well as guidance around best practices, helping us maximize the product’s potential across our brands,” said Richard Bassinder, social media manager, Yorkshire Building Society.
Yorkshire Building Society is the second largest building society in the UK, headquartered in Bradford. A member of the Building Societies Association, it is fully owned by its 3.1 million customers. Established in 1864, Yorkshire Building society offers its members mortgages, savings, investment products, and insurance. Brands and subsidiaries include Chelsea Building Society, Norwich and Peterborough Building Society, YBS Share Plans, and Accord Mortgages.