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Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
Watch the replay to learn best practices from our customers on how to respond faster to customer signals, be more agile in the face of change, and deliver real-time experiences.
Watch Rob Tarkoff as he shares the latest innovations from Oracle Advertising and CX powering new experiences in B2B sales and service as well as marketing and customer loyalty.
Oracle is named a Leader in the 2020 Gartner Magic Quadrant for CPQ Application Suites, for the for the fourth consecutive year.
Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.
Deliver CX tailored to your customers' online behavior, in real time. Oracle Cloud CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moment it matters.
Gather all prospect and customer data points to streamline advertising and create a single, 360-degree customer profile to personalize every customer touchpoint. Optimize campaigns and interactions in real time to ensure success. Oracle’s been helping customers manage, secure, measure, and drive business value from data for more than 40 years. Customer data is in our DNA.
Begin with better outcomes. From fraud protection and maximizing ad spend to audience delivery and customized brand safety, discover why Oracle’s suite of solutions is the key to unlocking digital advertising success across audiences, context, and measurement.
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle Cloud CX connects sales and commerce to service, marketing, and the entire customer experience.
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”
Connect complete, clean, and accurate data to gain a simple, consolidated view of your customer/prospect. Plan smarter, forecast more accurately, and sell more—faster.
See your B2B market through the same lens as B2C. Collect all available information to connect intelligently with your buyers when it matters, using their preferred channels.
Build personalized, more resilient, and higher value customer relationships. Use the best-in-class cloud applications found in Oracle Marketing to delivery empathetic, irresistible customer experiences to individual consumers with ease and efficiency.
Take a new approach to meet your digital customers’ needs in real time. With Oracle Commerce, you can leverage customers’ buying signals to serve their needs proactively, enhance customer engagement, and boost revenue.
Deliver the best customer service at the right moment. Read customer signals and deliver the kind of real-time and innovative service—through any channel—that keeps customers, generates revenue, and boosts customer satisfaction.
Differentiate the customer service experience, by delivering authentic, real-time, and innovative service through any channel. Create a B2C ecosystem that boosts customer and employee engagement, generates more revenue, and improves customer satisfaction levels.
Connect data and extract insights to proactively deliver service using Internet of Things (IoT), maximize efficiencies leveraging AI and machine learning (ML) to intelligently automate scheduling and routing, and give your field workers the tools they need to get the job done right on the first trip with the only true natively integrated front office, back office, and field service solution.
Get up to speed on the latest releases of Oracle Cloud CX and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
86 percent of inside sales reps report feeling frustrated with their job. Their conventional CRM systems and traditional tools no longer meet today’s digital demands. As a result, sellers are working harder than ever for fewer rewards.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
Customer experience is more than customer service or customer satisfaction. It’s about the feelings your customers have during and after every interaction with your brand. It occurs at every customer touchpoint. That’s why best practices are important—so you can achieve superior results to those achieved by other means.