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Oracle Advertising (Oracle Data Cloud)

In an increasingly complex, connected world, you need to know who your best audiences are and be able to reach them in the right environment. You need to make sure that your ads are seen by real people. It’s all about that age-old question: “Did my advertising achieve its objectives?” With Oracle Advertising, you can answer this question today and be ready for what’s next.

Oracle Advertising
Webinar: The Evolution of Cross-Channel Ad Measurement Webinar: The Evolution of Cross-Channel Ad Measurement

Join Carly Crittenden, Head of Brand Partnerships at Moat by Oracle, and learn how to use metrics to measure ads across channels.

Converging adtech and martech to expand your reach Converging adtech and martech to expand your reach

Learn how Oracle is creating a seamless customer journey with adtech and martech.

Webinar: Oracle Data Cloud exposes StreamScam ad fraud operation Webinar: Oracle Data Cloud exposes StreamScam ad fraud operation

Get all the details about the discovery of "StreamScam," the largest connected television (CTV) ad fraud operation exposed ever.

Why choose Oracle Advertising?

Optimize media with omnichannel measurement

Master the complexity of the modern media landscape by measuring and managing performance across all elements of a campaign. Prove the impact of your investments with comprehensive cross-channel measurement.

Protect your media investments

Our verification solutions enable buyers and sellers of media to invest confidently, ensuring that every ad impression has a chance to be seen by real humans in brand suitable environments.

Increase campaign effectiveness

Oracle Advertising empowers advertisers to maximize campaign performance by ensuring their messages are delivered to relevant consumers in a brand suitable environment.

Award-winning solutions for advertisers and publishers

Oracle Advertising has won multiple Adweek Readers’ Choice: Best of Tech Partner Awards for brand safety, ad verification, and measurement. See why our customers voted us as the best solution for optimizing every stage of an ad campaign.

Oracle Advertising Solutions


Get the returns you need on your first-party data and advertising spend with data onboarding, unique curated data assets, and contextual-intelligence tools. Reach and engage both customers and prospects across digital channels, and do so in the right environment for your brand with our category-leading brand safety and suitability solutions.


Use our award-winning Moat products to measure the impact of your advertising, with more than 50 metrics accredited by the Media Rating Council (MRC) across video, display, and in-app for a customized view of performance. Understand people-based reach and frequency across both TV and digital, and use an in-depth understanding of consumer attention to attribute campaign success to sales.

View all customer successes

Oracle Advertising customer successes

Our solutions help the biggest brands, agencies, and publishers deliver exceptional customer experiences that drive better business outcomes.

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Disneyland Paris uses Contextual Intelligence to help families find fun

December 21, 2020

What Happened: A 2020 Adtech Retrospect

Kori Wallace, Senior Content Marketing Manager

The adtech industry was no exception to the economic ramifications of a world facing a crisis in 2020. But beyond some of the front-and-center news stories, what are some other themes that dominated the year? From ad fraud to digital audio and all the trends in between, get our top seven adtech industry takeaways of 2020 and learn how they will lead us into 2021.

Featured blogs

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Advertising and marketers—Connected data for connected experiences

    Measure cross-platform impact in 5 steps

    Get the formula that ensures you are reaching the right audience, at the right frequency, and doing it all with ease.

    Read the guide

  • 2020 Year in Review: Top 7 Trends in Adtech

    2020 was a year unlike any other—even for the adtech industry. Learn about some of the key trends of 2020. Discover the top seven trends that extend across CTV, IVT and fraud, eSports, brand safety, and more.

    Watch the video (1:50)

  • Switched On: Navigating the Advanced TV and Video Landscape

    Discover how TV went from traditional to transformative, gain insights, and get tactical.

    View the guide (PDF)

  • Audiences, context, and measurement

    The digital marketer’s pocketbook on how to build a data-driven digital advertising strategy.

    View the guide

  • The Pulse

    Read the monthly roundup of the latest in-market initiatives and thought leadership from Oracle Advertising.

    Read now


Get started

Join the Oracle Advertising team

Build your career with some of the most innovative leaders in the adtech industry.

Attend an event

Learn key tactics to maximize campaign ROI at our digital events. Get informed on today's most pressing topics such as invalid traffic detection (IVT), brand safety, attention analytics, and more.

Request a Moat demo

Discover how you can measure and drive attention across all your campaigns with Moat by Oracle.

Contact us

Reach our associates for sales, support, and other questions.