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Oracle Moat Pro

Get an inside look into a brand’s creative strategy. Moat Pro is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up.

Oracle Moat—Ad Intelligence

Get inspired when creating ads.

Use Oracle Moat Pro’s free ad search tool to locate a competitor’s digital creative across the web.

Explore Oracle Moat Pro

Gain real-time advertising and marketing intelligence with a comprehensive view into your competitors’ digital advertising strategy so you can launch differentiated ad campaigns.

In-market ad search

View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for.

Automated monitoring

Get notified when a brand initiates a new advertising campaign or if there is a shift in ad spend.


See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad.

Solutions for brands, publishers, and platforms

Brands and agencies

Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.

Publishers and platforms

Maximize your inventory and drive more direct revenue from every impression. Reinforce the value of your audience, digital properties, and networks through trusted, independent measurement.

Why choose Moat for your digital ad measurement

01Get a grasp on a brand’s creative and messaging strategy

Find comprehensive creative insights across display, video, and native advertising.

02Stay ahead of the competition

Customize email alerts, share-of-voice trends, and leverage instant prospecting tools.

03Understand the true user experience

Full-page captures of tens of thousands of high-impact ad experiences.

04Generate presentation-ready visuals

Understand what ads would look like on any given site through our easy-to-use mock-up tool.

May 11, 2022

Submissions are now open for Oracle’s 16th annual Markie Awards

Jamie Mehra, Head of Customer Marketing, Oracle

This year’s Markie Awards features 15 categories to highlight accomplishments spanning the breadth of customer experience (CX) in advertising, marketing, sales, service, and commerce. Submissions are already rolling in, and we're excited to learn more about what our customers and partners did to adapt and thrive in 2021. Keep reading to learn how to submit your nomination.

Read the complete post

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See what’s new in Oracle Advertising

Catch up on the latest in blogs, videos, product demos, events, and more from the Oracle Advertising and CX team to see how we’re making every customer interaction matter.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Moat Outcomes. You'll find these resources and more in the Oracle Help Center.


Free training—Moat Measurement

Earn your Oracle Moat Measurement Explorer badge and gain a foundational understanding of Oracle Moat’s advertising measurement, analytics, and brand safety/suitability capabilities. The best part is that this training is free.

What is adtech

Adtech helps buyers (brands and agencies) optimize their budgets and sellers (publishers and platforms) maximize their revenue stream. The goal of adtech is to get better ad placements, deliver the right content to the right person, and reduce the amount of wasteful spending. It also provides comprehensive behavioral data that can be used to target better and measure campaign success.

About Moat

About Moat

Oracle Moat includes solutions for ad verification, attention, brand safety, advertising effectiveness, and cross-platform reach and frequency. Our goal is to ensure every impression drives value, which we do by providing access to hundreds of metrics so you can understand ad performance and keep pace with the changing digital and TV advertising landscape.

Moat is part of Oracle Advertising, a set of adtech solutions designed to serve the needs of marketers and media professionals. From planning and activation to measurement and insights, Oracle Advertising provides brands, agencies, publishers, and platforms with the tools they need to advertise in ways that get results.

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