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News and Opinion

Oracle adds sales, commerce tools to CX apps


Oracle has added new sales and ecommerce features to Cloud CX to bolster the virtual buying and selling experience in its duel with SAP.

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Oracle CX suite adds tools for sales teams, digital commerce


Oracle has updated both CRM and ecommerce applications as part of an update to Oracle Cloud CX including AI connections, interface upgrades, and more hooks into other CX applications and ERP systems that track inventory availability.

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Oracle’s Larry Ellison hosts ‘Future of CX’ event today and Salesforce is looking increasingly complex


Oracle has a plan to help businesses in every industry transform the customer experience. This plan is unique as, unlike Salesforce and other CX players that are only now starting to acquire the industry expertise required, Oracle has been focused on building extremely deep industry domain knowledge for many, many years.

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Oracle CX targets communications industry with new apps


Oracle released Digital Experience for Communications, a customized version of Oracle Cloud CX for the telecommunications industry that incorporates the company's customer data platform (CDP).

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Five aces to overcoming the pandemic for CMOs


Learn how two companies are using CX software from Oracle—marketing cloud, sales cloud, service cloud, and commerce cloud—to gain agility, remain adaptable, stay in alignment, remain authentic, and take the right actions.

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Getting B2B and B2C ecommerce to work in harmony


A wholesale distributor of chimney products relaunched their B2B Commerce site and found an entirely new—and thriving—B2C commerce channel.

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Q&A: How ABC Fine Wine & Spirits managed a 2,000 percent spike in ecommerce demand


Blurb: With the COVID-19 pandemic, ABC Fine Wine & Spirits faced a rapid jump in demand. The retailer leaned into its partnership with Oracle to bring BOPIS, delivery, and omnichannel capabilities up to speed in a hurry. The effort paid off, and ABC is continuing to refine its efforts after receiving positive customer response to its ecommerce pivot. Read more in the Q&A with Sean Kelly, VP and Chief Marketing Officer.

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5 companies take on the changing challenges of ecommerce


As many organizations are responding to the growth in online sales during the COVID-19 pandemic Oracle CX Commerce is being leveraged by customers to run multiple ecommerce sites from the same cloud platform.

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Oracle helps marketers navigate changes during Covid-19


In CXOtoday, Shashi Seth, senior vice president of Oracle CX Marketing, discusses how Oracle is helping marketers manage and respond to changes during the recent COVID-19 pandemic with the help of new enhancements to its Oracle CX Marketing.

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Oracle updates its marketing tools for more impactful customer interactions


Updates to Oracle CX Marketing include new ABM capabilities and Eloqua integrations that will enable organizations to better learn about their customers and create more impactful customer interactions.

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It’s time to think differently: Oracle CX Cloud


At the virtual Oracle Cloud CX summit, Shashi Seth, SVP of Oracle Marketing Cloud, discusses Oracle’s current CX roadmap, which includes new ways to help customers accomplish more with fewer resources in less time.

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How AI/ML are driving customer experience and the Experience Economy


Rob Tarkoff, executive vice president of CX and Oracle Data Cloud, discusses the how leveraging AI and machine learning can make every customer impactful in the experience economy.

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Making every interaction with customers matter


Oracle’s Nate Skinner, SVP and global marketing leader for customer experience at Oracle, discusses why the global pandemic is bringing into clear focus the importance of the “experience economy,” and how AI can help create stronger relationships with the customers.

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Oracle CX head Rob Tarkoff: Acquisition integrations complete


Rob Tarkoff, executive vice president of Oracle CX and Oracle Data Cloud, shares the details about new integrations into Oracle's customer experience SaaS application stack.

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3 ways inside sales teams can help you succeed in the era of remote selling


Kayleigh Halko, senior manager of CX product strategy, Oracle, discusses how companies can harness the rise of inside sales to adapt to remote selling models that are becoming more prevalent in today’s market.

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Rob Tarkoff from Oracle on customer experience, trust, and “The New Next”


In a podcast for DMEXCO, Oracle’s Rob Tarkoff, EVP, CX and Oracle Data Cloud, Fusion CX Development, spoke to influencer Alex Wunschel where he covers customer experience, trust, and “The New Next” answering questions, such as “Why is trust so crucial in the customer experience?”

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Marketers are relying on five measurement tactics for assessing ad frequency, reach, and views verification


Kevin Whitcher, vice president, product management of Moat by Oracle Data Cloud, discusses five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend.

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How advertisers should adjust strategies for the at-home audience


Derek Wise, chief product officer for Oracle Data Cloud, discusses what advertisers should consider when trying to reach potential customers, as people juggle multiple personal and work responsibilities from their homes.

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Moat introduces new reach tool for cross-platform digital campaigns


The Oracle Data Cloud unit announced that its cross-platform reach tool, Moat Reach, can now be integrated to pull identity graph and ACR data from the TV ad measurement company, which has 14 million TV devices in its measurement network.

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Customer data platforms: Why they’ll make a difference in your business


Customer data platforms (CDPs) enable you to gather data from a range of channels, platforms, and devices to create a whole, up-to-date view of your customer. According to a research study commissioned by Oracle, companies that effectively use CDPs garner more than 2.5 times more in customer lifetime value than those that don’t.

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Why brand suitability is important for publishers and advertisers


Chris Langel, vice president, Sales and Partnerships, Oracle Data Cloud, discusses how brand suitability is the logical evolution in brand safety, as it provides rigorous, context-based protections for advertisers from appearing near unsafe, illegal, or inappropriate content.

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7 ways to add more value to your loyalty program


CX blogger Shep Hyken highlights a recent article by Oracle’s Emily Rudin, senior director of loyalty sales, as one of the top reads of the week. The article discusses how to keep customers active in loyalty programs.

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