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Interoperability That Supports Owned, Partnered or Licensed Technology

The most open and extensible DMP in the marketplace today, the Oracle Data Management Platform enables interoperability to ensure your data can move across owned, partnered, and licensed technology. Oracle has proprietary integrations with hundreds of partners, through published APIs that are broadly supported by Oracle’s partner network, and through custom implementations.

Execute World-Class Data-Driven Campaigns

  • More than 300 partners: Choose from media, search, site optimization, email, analytics partners, and more.
  • Accurate Identification: Managing audiences across platforms, devices and domains with a high degree of accuracy.
  • Share Data Easily: Distribute data segments developed in the Oracle DMP with any and all marketing partners.
Execute World-Class Data-Driven Campaigns

Pass Audiences to Any Media Channel on Day One

  • Up to 95% Match Rates: When activating audiences through Oracle’s media partner network
  • Addressability and Deliverability: Critical components of campaign success, media optimization, and ROI.
  • Widely Recognize: The BlueKai ID one of the most widely recognized ID’s in the digital marketing ecosystem.
Pass Audiences to Any Media Channel on Day One

Enable your Media Partners to Self-Integrate

  • Own Your Integration: Work directly with your partners to integrate on your timeline. 
  • Best of Breed: Choose the tools that best support your data-driven marketing ecosystem.  
  • Future Proof: Consistent access to the latest technologies versus being locked into an inflexible solution.
Enable your Media Partners to Self-Integrate

A DMP Functions as an Enabler of the Digital Marketing Ecosystem

Oracle’s complete mapping of IDs for consumers, along with mapping to downstream media and app partners, positively influences the addressability and deliverability of marketing campaigns across all digital and mobile, and the overall success rate for marketers to use the data. Thanks to the media integrations the Oracle DMP “just works” on day one. The integrations are already in place so clients can leverage the scale of our networks on day one.

Customer Stories

Team One logo

Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process

Team One Helps Automobile Manufacturer Unify Data to Drive Faster Buying Process
Morningstar logo

Morningstar Bolsters Data Structure with Oracle

Morningstar strengthens data configuration and governance with the help of Oracle Expert Services. Boosting sales enablement and better aligning with net support, Morningstar artfully maneuvers the Oracle Eloqua tool from the bottom-up.
Oracle BlueKai


Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.